Berkeley : College Avenue
Jorge Martinez
Jorge (Hor-heh) Ivan first realized the importance of living a balanced life committed to health and fitness while attending the University of California at Berkeley in the late 90s. At this time, Jorge realized that by committing himself to health, not only was he thriving personally and spiritually, but he was able to contribute needed knowledge and experience to his community. Originally from Mexico City DF, Jorge has been fortunate enough to work with a diverse background of clients ranging from the sedentary to elite athlete. His ability to connect with a wide variety of backgrounds, abilities and needs has gained him recognition both locally and internationally.
In 2009, Jorge’s company YUCA FITNESS® was named as one of the top two fitness businesses by the San Francisco’s Chronicle (http://baylist.sfgate.com/winners/best-of-mind-and-body/4728/fitness/personal-trainer). It is the quality of Jorge’s instruction and his positive attitude that have earned him recognition and respect in the fitness world.
Jorge has travelled extensively with YUCA FITNESS ®, spreading his energy and expertise at UC Berkeley(Berkeley), Centro Qi (Mexico City), Crunch Fitness Intl. (South Beach), AMANSALA (Tulum), DIR Fitness (Barçelona), lululemon athletica HQ (Vancouver, BC), Gold’s Gym (Omotesando & Harajuku - Tokyo), IHRSA Asia-Pacific Forum (Tokyo) and many more...
Jorge is proud to be a part of lululemon athletica’s Ambassador Program, where he has been a staple in fun community events over the past year, and where he will continue to offer passion and support to those looking for the inspiration to make a healthy change.