the meatpacking manifesto



To introduce our newest store in NYC to the world, we asked Kate, New York local and assistant manager at our East 66th store, to tell us how to get our sweat on in the Meatpacking District. Using our manifesto as inspiration, she's created a list of the 7 best places you need to know about the next time you visit New York.

a 7-step guide to elevate the world

Have you ever sat down and written out those specific axioms that get you out of bed in the morning to help you elevate the world from mediocrity to greatness?

I tried on a few of my favourite manifesto lines and applied them to a day spent in one of my favourite communities in the world, the Meatpacking District in New York City. A neighbourhood known for its transformation from meatpacking warehouses, to a host for underground nightlife, to its current post as a hub for high-end fashion shops and exclusive nightclubs, Meatpacking will also become home to a new lululemon athletica store, set to open March 8, 2013.


At Studio 216 classes are capped at 6 yogis

1. drink as much fresh water as you can. water flushes unwanted toxins from your body and keeps your brain sharp.

Ever tried alkaline water? Alkaline water is loaded with antioxidants that help hydrate cells. By supplying a greater amount of oxygen to your body, this water supports your organ and muscles function. Organic Avenue provides this purified beverage on tap and uses it in the majority of its juices.

2. practice yoga so you can remain active in physical sports as you age.


Our ambassador & studio owner, Nicole

Yoga 216 is where you’ll find owner, instructor, and Meatpacking ambassador Nicole Katz. This white crystal chandelier lit studio, nestled beneath the High Line, caps classes to 6 mats, enabling Nicole (and the studios other amazing instructors) the ability to focus on the goal of neutral alignment and a pain-free practice for students.

3. what you do to the earth you do to yourself

The High Line is an elevated greenway that transports you into a natural paradise juxtaposed with amazing views of the downtown skyline and Hudson River. This recycled railway is a great inspiration for seeking sustainability in daily life.

4. breathe deeply and appreciate the moment. living in the moment could be the meaning of life

Meditation has many inward and outward benefits. Taking time for quiet and still meditation supplies one with a greater ability to live in the present. My first step in setting a meditation practice is finding a meditation station. I found mine at the Dream Downtown, in the hotel’s secluded outdoor courtyard.


Meditation stations are tucked away if you know where to find them

5. creativity is maximized when you are living in the moment

Being in the midst of art inspires creativity and brings gratitude and wonder. Street art and the many galleries in Meatpacking host many sources of inspiration, be it for your next artistic endeavor or wardrobe of choice for your next workout.


Inspire your inner artist as you walk around

6. a daily dose of athletic-induced endorphins gives you the power to make better decisions, helps you be at peace with yourself, and offsets stress

Layla Luciano can be found at Barry’s Bootcamp in NYC. A sassy instructor and Meatpacking ambassador, Layla knows how to motivate her classes. Layla’s continuously changing workouts send my body into “shock”. Her workouts short and intense segments of strength training and interval cardiovascular routines challenge me to exceed my perceived limits.

7. friends are more important than money

After a long day of sweating, soaking up inspiration, and appreciating life, I’m ready to share my experiences with those that matter most to me, especially over expensive fancy cocktails. At the Top of the Standard at the Standard Hotel drinks at sunset offer stunning views of the city.

To learn more about manifestos to live by, join us in welcoming lululemon Meatpacking to New York’s most fashionable neighbourhood on March 8, 2013.

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13 Comments »


Hi, I just feel that the messages you put out … drink water, friends are more important than money are so cheesy. They dont mean anything and I feel that new yorkers deserve so much than that. I just read this post and it made me laugh. Maybe this stuff is okay in canada your home country but as a new yorker I find this manifesto so empty, so cheesy, so exploitative of what yoga is.

As a person involved with yoga in new york– I think your message is very watered down… these words mean nothing… Lulululemon has no action just a bunch of cheesy words on your bags, on your blogs….. this is not yoga.

Comment by aleya banks — February 26, 2013 @ 6:38 am


Maybe cheesy and empty, but reminders are always welcome in this crazy hectic world we have created for ourselves. Sometimes we forget the obvious. LLL next time you should include an article on kindness and acceptance of others, the world needs way less criticism. Maybe a half moon pose and a deep breath will help others in the meantime…….

Comment by Jill — February 26, 2013 @ 8:19 am


I really enjoyed this post — I think that with all of the hustle and bustle in NYC, it is important to take the time to slow down, enjoy the moment, and take care of yourself. This post inspired me to do so, and introduced me to some fun new places that I’d like to check out. Thanks!

Comment by sarah — February 26, 2013 @ 8:22 am


As cheesy as you might have felt the blog post was maybe you need to do some work on yourself so you don’t deem it necessary to belittle other people in thier practice. Just a thought. Then again it is people that say things like you just did that cause a fear in others to take up the practice, and isn’t it all about bettering yourself and encouraging others.

Comment by Laney — February 26, 2013 @ 9:05 am


Yaaaayyy cuz. Wish I lived in NYC to take more classes from you. Heal the world one soul at a time. Sooooo proud of you. Love you!!
Best
Ilan

Comment by Ilan — February 26, 2013 @ 10:19 am


I am so inspired by Nicole and love that her classes focus on small intimate gatherings. I’m always so jealous when I read these things and then can’t attend a class! Maybe a trip to NY soon… :)

Comment by Elle — February 26, 2013 @ 2:12 pm


Looks like Aleya needs a hug- so sad that she is missing the point- I am not sure what kind of yoga she is practicing, but I am pretty sure that at its core- yoga is about the mind body connection and finding peace- so if you are at peace you don’t feel the need to be so critical.

Comment by Jojo — February 26, 2013 @ 5:48 pm


This must be “The Entitlement” Era speaking..
I was born and raised in New York State… Now living in Nevada.. What the world needs now is Love Sweet Love…
Lulu Lemon is a peaceful.. Compassionate.. Caring destination for All who want the best in life…
GIVE PEACE a chance.. And rock on in NYC…

Comment by Hopeful9195 — February 26, 2013 @ 6:39 pm


Ick. That image of the soldier kissing the woman, done up all pretty here, was actually a case of sexual assault — she didn’t know him and didn’t want to be kissed. “Creativity is living in the moment” — this extends to sexual assault? Yucky.

Comment by J. — February 27, 2013 @ 9:06 am


Isn’t being critical of Aleya being hypocritical ? Live and let live.

Comment by Erin — February 27, 2013 @ 12:24 pm


I agree, I think someone needs to take a deep breath and relax. The post is a nice mash-up of the Lulu manifesto and cool things to see and do in the Meatpacking Dist. area of NYC

Comment by Jason — February 28, 2013 @ 6:38 am


“Friends are more important than money,” as long as you have enough money for “expensive fancy cocktails.” I love Lululemon, but considering the price point of Lulu’s products, this particular slogan seems eyeroll-worthy – and ready for retirement.

Comment by C — March 4, 2013 @ 3:45 am


I can only guess that someone with negative comments and proclaims that they have been practicing yoga, haven’t been practicing long enough. Everyone that I know that practices Yoga is very positive and supportive. That said, I was very impressed with this site and I started relaxing just reviewing it. Of course, being from California, we do look at things differently. Thanks Lululemon. You are Awesome.

Comment by R Krueger — March 4, 2013 @ 7:53 pm


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