BHAG check in: the first step



sheena and her bhag
Sheena with the BHAG she shared in June. Read on for an update!

Setting big, hairy, audacious goals (BHAGs) are exciting. They make us dream of what is possible and then push us to achieve it. In June 2010, we asked some rockstar lululemon athletica employees to set (and write down) some BHAGs. As with any other goal, it’s a good idea to review your BHAGs on a regular basis. Sheena sat down with Matt, a member of our Leadership & Development team, to review her BHAG – let’s listen in:

Matt: Your BHAG of speaking fluent Italian, Spanish, and French by Oct 2014 is awesome! Tell me about your vision that this supports.

Sheena: Well, in 10 years, by Jan 2020, I will be the Director of International Business at lululemon athletica. I also want to set the intention of being able to connect and speak with our guests, ambassadors, and store neighbours directly to really build those authentic relationships – rather than having a translator.

Matt: Sounds like this BHAG is really aligned to your other goals. Was this your first time looking at your BHAG after you wrote it down?

Sheena: Actually no. I reviewed it earlier and wanted to take being fluent in Italian out because I knew it would be really hard. But BHAGs are intended to be hard and push you, so I just had to prioritize how I was going to tackle it.

Matt: So what’s your plan? How are you going to tackle this bad boy?

Sheena: I am going to master Spanish first, then take on French, and then Italian.

Matt: It’s good to start with something that helps build confidence in your ability to accomplish your BHAG. And by the time you hit Italian, you’ll be only one language away! Your goal will be so close to being accomplished! But, before we get too ahead of ourselves, how to plan on mastering Spanish?

Sheena: Believe it or not, I just registered for Spanish lessons at Point Grey Community Centre. I am doing the classes with a friend as well, so we can hold each other accountable.

Matt: Having someone to hold you accountable to your goals is key. To help you really understand the language, you may also consider teaching it to someone else. That could look like quizzing your friend before and after class, or teaching your colleagues a new word each week. Either of those can really help solidify your learning and help enroll others in supporting your goal.

Sheena: Does that mean you are ready to learn some Spanish then?

Matt: Si!

*high five*

Do you have a question around goal-setting that you'd like some guidance on? Visit the lululemon Facebook wall on Sept. 8th at 4 pm PST and ask Matt! Event details are here: http://www.facebook.com/askagoalcoacher.. Hope to see you on the wall!

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4 Comments »


I speak Spanish, French and Italian fluently (I learned them in the exact order you are planning), so if you need any advice on how to master the art of learning Romance Languages, feel free to ask. :)

Comment by Allyson — September 8, 2010 @ 10:35 am


Exciting news for Sheena! Italian is one of the easiest languages of the ones you have chosen. Between french and spanish and italian, Italian is the one that mostly you can spell just by how you hear it. I promise as an American who is fluent in Italian and French! Rock on with your big goals! Way fun to read about!

Comment by Francesca Pappagallo — September 8, 2010 @ 10:38 am


Love reading this! I have international goals with lululemon as well… we should chat, Sheena!

Comment by Erin — September 8, 2010 @ 6:47 pm


By already speaking one romantic language fluently you have a leg up! The other ones progress quite naturally.

Comment by Laura Scrivener — May 10, 2011 @ 6:06 pm


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