brace yourself: the booby




The booby bracer is developed for D to E cup runners. It's specially designed for high-impact sports, and long distance running. Truth bomb: it's tight - this is intentional and is an important feature of its bonded construction. The fit will relax a little once your body heats up. Customize your comfort and ensure a secure fit with padded adjustable straps and hook-and-eye closures. Make way for a new wave of bra technology.

Not your size? For A-cup try the itty bracer and for B to C try the bitty bracer.


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tell it like it is: the booby bracer

Danielle. People Potential, lululemon SSC 

Let’s get one thing straight: I now plan my laundry around this bra so that I know I will always have it when I want to work-out.

But that’s not how this love affair started off.

I am regularly a DD bra size – I’m a woman with curves. As a kid I played a lot of sports, and I would wear two bras to feel secure and smush everything out of the way. I ended up avoiding running and impact sports because the bouncing was just too painful and embarrassing.

Naturally, when I tried on the Booby Bracer bra for running I already had my reservations that it wouldn’t work. At first, it felt very snug, as if my chest was getting a little hug.

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But as soon as I started running what I noticed was: I didn’t notice my breasts any more.
They were just part of my frame. I could go to a circuit class, jump around and no longer have to clutch at my chest or worry that someone was starring at my bobbing girls. I could bounce without the extra bounce.

Popular bra constructions lead me to believe that flattening compression is best because it felt secure. In reality this just made a 10lb mass on my chest. The science of the forces at play on the breast tissue shows when you separate and compress the breasts individually it lessens the impact across the tissue.

What does this feel like? No bounce, no notice, just run. The Booby Bracer is my new curvy partner in crime on my work-outs.

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22 Comments »


THANK YOU Lululemon! You’re saving my girls!

Comment by Rebecca — August 5, 2013 @ 10:47 pm


I really hope this is true. I am a 36D/DD and have some okay sports bras but still not quite right and still get a fair bit of movement. Any dates on a release for Australia?

Comment by Kelly — August 5, 2013 @ 11:19 pm


Very glad you’ve come out with this bra, but why is it that the bigger your boobs, the fewer the color options?

Itty’s get blue, pink and black; bitty’s get pink and black, and us booby’s are offered black only?

I know it’s probably a pipe dream, but if you ever decide to go up to a 34G, please let me know. I’d probably buy three.

Comment by Elea — August 5, 2013 @ 11:43 pm


The girl in the video leaves me a little leary about the sizing. She clearly isn’t a D. I’m still very curious and I will have to check them. Lets see if lulu knows boobs :)

Comment by Kim — August 6, 2013 @ 12:54 am


LOVE that finally there is a bra to fit the bustier women out there! I will definitely be trying it on next time. 2 things that bother me a bit about it though; the price ($20 more than the other 2 “bracer” bras) and the fact it only comes in black (again the other 2 bras come in other colours)

Comment by Elizabeth — August 6, 2013 @ 5:40 am


I’m so excited to try this!!!! I’m a slight bit bigger than an E cup! But I’m willing to try! It’s nice to see that you’re trying to fit us big busted girls into lululemon!!!! I love Lululemon!!!! Thanks!!!!

Comment by Titia Kunz — August 6, 2013 @ 6:33 am


If you know your size in the tata tamer can you order the same size in this, or is the sizing too different? I’m excited lulu is making something like this!

Comment by Heather — August 6, 2013 @ 7:19 am


I agree with the other commenter – let me know when you come out with a 34G! Also not that excited about the price hike compared to the other sizes. But good effort so far!

Comment by Anj — August 6, 2013 @ 10:08 am


Hey Heather,
It is best to re-measure and check in on the bra fit page online to see our recommended size. Both bras are constructed and meant to fit differently, going back to see our recommended size is super important. Thanks for checking in!

~ Somerlea
social media team

Comment by lululemon athletica GEC — August 6, 2013 @ 10:19 am


Hey Kelly,
Keep an eye out on those product notifications as you should be seeing this coming your way soon!

~ Somerlea
social media team

Comment by lululemon athletica GEC — August 6, 2013 @ 10:20 am


I’m glad you’re working on more great sports bras, BUT I’m sad that the Booby only comes in straight straps. I wish it came in racerback like the other two so that I could wear it under my Cool Racerbacks without black straps showing. If you come out with a racerback model, I’ll snap them up!

Comment by KLM — August 6, 2013 @ 10:41 am


Already out of Es. Bummer. I’ve been looking forward to this for awhile. :-(

Comment by Kenz — August 6, 2013 @ 12:48 pm


I’m a big chested long distance runner. My favorite bra, thus far, is an encapsulation bra from VSX. My only beef is that after an hour of running, the clasp on the back starts to chafe me, and after 2 hours, the band under my boobs starts to chafe me. I have 2 sores on my back that I’ve had all spring and summer due to this, and a reoccurring one under my 34 D knockers.
I notice the booby bracer also has a clasp. How does this not also chafe?
I’m willing to give it a try, but how is clasp chafing avoided?
I don’t need another sports bra. I need a masterpiece of engineering…

Also, to the concerns voiced on color choices on bigger sizes:
Lululemon doesn’t make anything above a size 12.
What makes you think they’re at all concerned about what the big girls think? I’m an 8, but am still able to recognize size prejudices.
Lululemon is brand like a brand, like abercrombie, focused on appearance. And, also like abercrombie, no fatties.

Makes me hate myself for loving lulu…

Comment by Madalyne Smith — August 6, 2013 @ 8:15 pm


Hi Kim,

I respectfully disagree – I think the girl in the video is most definitely a D-cup girl. Most women buy their bras in too small cup sizes and most companies don’t make bras for girls with small chest circumferences but bigger boobs, that’s why people always think of D-cup boobs as ‘melons’. As a 32-D girl I’m surely no LoLo Ferrari but as a long-distance runner I know the right balance between circumference and cup size is essential for my comfort and the future of my frontside. I love that Lululemon is coming out with these bras, can’t wait to try them on!

Comment by Natalia — August 7, 2013 @ 1:30 am


OK…..I’ve been waiting for years (literally) for a good comfortable sports bra that supports our DD gals that doesn’t give is unibobs and doesn’t look like a straight jacket for the gals.

So…finally there may be one , but we have to pay the price of $88 for it? Why are we penalized for our endowment?

And where’s the pink, green, blue, oranges???? NOT even white & nude ?

Whats up LULU ????

Comment by carol — August 14, 2013 @ 5:02 am


Hey Carol,
Thanks for sharing your concerns around our new high support bras. The Booby Bracer really is a different bra all together as we wanted to create something with our larger chested athletes in mind. To give the high level of support for these bustier guests we used extra inner layers of functional fabrics and stabilizers, in various strategic areas and a complex strap construction. As different fabrics react differently to mould depth it was almost rocket science to get all the components to blend together and look this beautiful and clean. Let me know if I can help answer any other questions!

~ Somerlea
social media team

Comment by lululemon athletica GEC — August 14, 2013 @ 9:30 am


Finally! I’ve been waiting for something that might fit my 32F buddies! I loved my ta-ta tamer for years but I’ve simply outgrown it!

Comment by Erin — August 17, 2013 @ 12:56 am


I love that lulu is sizing to the bustier crowd. But I have just one complaint, why are there never any racerbacks for the higher support bras?
I would love to get one of the new form fitting bras but i’m a double D and absolutely cannot stand the standard 2 straight straps feel. I always feel like im wearing a traditional underwire bra when I put it on. And no one can get a good swea going when they feel like they have that on.

Help lulu!

Comment by Hannah — August 18, 2013 @ 11:40 am


Hi Hannah,
Are you searching for a racerback tank with a built in bra with higher support? We do have styles like the Cool Racerback that had no shelf bra so you can add in your own level of support with the addition of your preferred bra.
~ Siya
Online Community

Comment by lululemon athletica GEC — August 19, 2013 @ 1:20 pm


Hi, will there be more production( sometime soon) for the booby bracer 32 DD? I have friends who swear by them, so I can’t wait to try it.

And if so, is it possible to get a heads up?

Thank you

Comment by Sammy — August 25, 2013 @ 12:36 am


Hi Sammy,
There’s a good chance we’ll see more colours of the bra in a full range and to stay in the loop with all the new colours, sign up for product notifications. If you click on ‘what’s new’, you can enter in your email address on the banner to sign up directly. The emails will let you know when more colours are out for the bra.
~ Siya
Online Community

Comment by lululemon athletica GEC — August 25, 2013 @ 8:24 am


Ok just for all the ladies, my wife is an “F” and we have shopped just about everywhere. I could not agree more with the complaints about colors and style. Someone above stated ambercrombie, true.. 6-12 and no color selection. Sorry. I will spend any amount to have her feel confident and stylish. Please listen to your customers just don’t charge more because my wife is not an “itity”, we have money and we are not in high school any more wake up.

Comment by Patick — September 2, 2013 @ 5:53 pm


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