elite ambassador retreat



The beach

What do you get when you mix 10 of the world’s best athletes, one of the world’s best yogis, two of the world’s best designers, two of the world’s best lululemon-leaders, and one of the most beautiful places on earth? Well, you get the lululemon elite retreat 2009 -- and obviously a really great time.

Early July 2009 saw myself and our fearless community leader, Eric, take some of our amazing elite ambassadors on the annual-legendary elite retreat to Tofino, BC. I am undeniably biased about the wonder of Tofino (being from Vancouver Island myself) but seriously, people - Google it and go!

Regan and Michelle

To best describe this surreal experience, here’s a day in the life of an elite retreater. And I should know, as I was the diligent itinerary creator.

6:30 - 7:30am The athletes suit up and head in to the water for an early morning surf session

7:30am We grab a quick bite and head over to the yoga studio

8:00 - 9:30am Eoin Finn leads us through a true Eoin-esque practice. There is laughter, challenge, surf quotes, and an overwhelming confidence in us all that yoga truly does enhance elite athletic pursuits.

9:30am We eat again! The athletes should be - Eric and I are just indulging and pretending to be training for the Olympics like the rest of them.

10:00am - 12:00pm The athletes head out for their individual training sessions. Yes, if you are counting, this is the third time they have worked out already today. The bobsledders head to the gym to squat imaginable amounts of weight as the Nordic combined skier goes off for a wee 2.5 hr run. All in pursuit of Olympic gold. Terribly inspiring.

12:30pm You guessed it- we eat again! The food Olympics.

1:00pm Marks the arrival of our two designers du choix - Shannon and MelEesa, and our vice-president of everything progressively inspiring - Sherry.

2:00 - 5:00pm The athletes immediately bond to the new lululemon family members that have arrived and the surf is up so our athletes drag the designers in to the water for a surf session.

5:30pm The design meeting to top all design meeting commences. Shannon and MelEesa create pandemonium with the new fantastic fall samples and our athletes provide us with what can only be described as mind-boggling feedback from the world’s best athletes (because that’s what they are).

7:30pm The conversation continues as we take down some real west coast sushi action.

8:30pm Bedtime. Having all become fast, furious friends, we share conversation and inspiration around a bonfire on the beach - oh, and of course we eat! S'mores!

I speak for us all when I say that to be on a trip like this one is truly inspirational. (Have I used that word already? :) ) I feel my position here is one of connector of inspirational people and I am honoured to be in this role. These athletes are members of our family and they absolutely love being supported by us with our culture and our movement of elevating the world from mediocrity to greatness. We feel they are true representatives of what it means to strive for greatness in your life and as they strive for Olympic gold next year, we will be there to support them as true family members do.

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2 Comments »


Tofino, BC is one of the most magical
places on earth. I cannot think of a better place for an inspiring company such as lululemon to have their retreat!

Comment by Alex — August 21, 2009 @ 5:01 pm


Sounds like a great time!

Comment by koko — August 21, 2009 @ 10:57 pm


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