fall(ing) for reversibility!



Reversibility!

Above: Rideau Centre Assistant Manager Danielle Beland Models the Start it Up Jacket!

The idea of “two looks in one” is hardly a new one for lululemon athletica. Anyone that has worn a pair of Groove Pants has been enjoying double the stylish active-wear pleasure for years.

For Fall 2009 our design team created a number of options that give you full “reversibility”. This means that there is a completely different colour/fabric on the opposite side! Check out the Start it Up Jacket, Wunder Unders, Groove Pants and the newer straight leg option the Rock Out Pant all which offer fully reversible versions.

As with all our garments, when you get them home, remove the inside tag. This will ensure that you won’t experience any irritation from the tag and will make your piece completely reversible.

Besides the obvious bonus of getting two pieces for the same price, what I really like about the fully reversible bottoms is that with the double layer of fabric you get extra coverage on your backside. This means that not only will you be warmer this winter but your butt will look even better. Nice!

As you know, our design team loves feedback. Which pieces do you think we should try making into reversible options? Let us know and you may see your double-sided version in a store near you for Fall 2010!

blog-post-reversibility

read more related posts:

7 Comments »


I’m a big fan of Lululemon garments, and when it comes to reversibility, I usually end up buying more than I need!
I would love to see a reversible top. Haven’t seen any yet?!
I absolutely LOVE the organic cotton line, especially the one shoulder top. Love the still pants, too. I need two more of those because I’d like to wear them every single day.
I try to explain to my girlfriends in Brazil how awesome Lululemon is, but I know they’ll only understand it when they wear one!
I found out about Lululemon in 2006 while visiting my then boyfriend’s family in Vancouver.
Best regards,
Ivana

Comment by Ivana Kennedy — September 14, 2009 @ 7:12 pm


I’ve been saying this since Lululemon stopped making them last year- please bring back the reversible Lululemon hoodies!! :)

And while we’re on the subject of Lululemon hoodies, perhaps come out with female Lululemon hoodies that have as much gadgets and awesome pockets as the men’s full time hoodie please!

Comment by Pam Kwan — September 14, 2009 @ 7:34 pm


Ditto Pam! I agree that reversible hoodies would be wonderful, as would women’s hoodies with pockets and stuff like the men’s versions.

Comment by Rachel — September 14, 2009 @ 11:13 pm


Thanks for the feedback Pamela! I’m passing it on to the design team right now :)
-Lauren
ps – I totally agree that girls like gadgets too!

Comment by lululemon — September 14, 2009 @ 11:35 pm


I love the idea of a reversible top Ivana! I’m passing that feedback on to the design team as well :)
Just like you, I definitely think the organic cotton line is fantastic… although it’s not my absolute fave. My favourite fabric is beechlu, which is also one of our natural options. It’s the fabric the Remix Hoodie Lux and Tranquil Crops are made from. It’s incredibly soft and just about the coziest thing I can imagine!

- Lauren

Remix Hoodie Lux:
http://shop.lululemon.com/Remix_Hoodie_Lux/pd/np/550/p/1221.html)
and Tranquil Crop:
(http://shop.lululemon.com/Tranquil_Crop/pd/np/570/p/1324.html)

Comment by lululemon — September 14, 2009 @ 11:49 pm


How do you remove the inside tag from the pants so you can were them on the other side, I can’t figure out how to remove it

Comment by shai — July 24, 2012 @ 2:38 pm


Hey Shai,

Are you thinking of the long, white tear out tag? If so, simply give the tag a tug where it meets the seam and it will come right out. Thanks for the question!

~Tess

Comment by lululemon athletica GEC — July 25, 2012 @ 10:29 am


RSS feed for comments on this post. TrackBack URL

Leave a comment