We all know about the three Ls in lululemon, but what about the five Fs? You might not be able to see them right away, but you think about them more than you realize… and so do we!
Picture the scene: you walk into a lululemon store, and something catches your eye. "How can I get to know this garment/accessory better?" you think to yourself. "How can I be sure that this is exactly what I’m looking for?"
This is where the five Fs come in.
fabric
Today I will be calling upon my trusty Admiral Jacket to illustrate this point. We have a variety of different fabrics to suit a variety of different purposes. In the case of the Admiral Jacket, it is made out of a lightweight cotton/Lycra blend, which we call Stretch French Terry. This fabric is ideal for keeping comfy and relaxed, as it is stretchy, but holds its shape very well.
fit
Different items will have different fits to suit different activities, personal styles, and body types. You can see that my trusty Admiral Jacket has a very slim fit through the torso and arms. This is different from the Fuzzy Fleece Pullover on the left, which has a more relaxed, loose fit through the torso.
function
Much of our clothing and accessories are designed with a range of ideas and activities in mind, but these are always open to interpretation. The Admiral Jacket, for example, makes a great to-and-from piece when going to yoga class, but you can also dress it up with jeans and heels for a classy, casual look.
features
lululemon clothing and accessories are chock-full of special features: some which are immediately visible, and others which might come as a pleasant discovery after you've bought the item! Always feel free to explore and see how many you can track down. Here, I illustrate how the Admiral Jacket can be customized through its features: collar n' cuffs up, or collar n' cuffs down… you decide!
fun
Where would we be without a lot of fun? This is the part where you open up your imagination and let all of the quirks run free!
So if you ever find yourself wondering about that new item of lululemon that's caught your eye, remember the five Fs! See how many you can pick out!
Curious to learn about more fun features on our product? Check it out here: http://www.lululemon.com/education/info/features
