five things to know before



We all know about the three Ls in lululemon, but what about the five Fs? You might not be able to see them right away, but you think about them more than you realize… and so do we!

Picture the scene: you walk into a lululemon store, and something catches your eye. "How can I get to know this garment/accessory better?" you think to yourself. "How can I be sure that this is exactly what I’m looking for?"

This is where the five Fs come in.

fabric

fabric

Today I will be calling upon my trusty Admiral Jacket to illustrate this point. We have a variety of different fabrics to suit a variety of different purposes. In the case of the Admiral Jacket, it is made out of a lightweight cotton/Lycra blend, which we call Stretch French Terry. This fabric is ideal for keeping comfy and relaxed, as it is stretchy, but holds its shape very well.

fit

Different items will have different fits to suit different activities, personal styles, and body types. You can see that my trusty Admiral Jacket has a very slim fit through the torso and arms. This is different from the Fuzzy Fleece Pullover on the left, which has a more relaxed, loose fit through the torso.

function

function

Much of our clothing and accessories are designed with a range of ideas and activities in mind, but these are always open to interpretation. The Admiral Jacket, for example, makes a great to-and-from piece when going to yoga class, but you can also dress it up with jeans and heels for a classy, casual look.

features

features

lululemon clothing and accessories are chock-full of special features: some which are immediately visible, and others which might come as a pleasant discovery after you've bought the item! Always feel free to explore and see how many you can track down. Here, I illustrate how the Admiral Jacket can be customized through its features: collar n' cuffs up, or collar n' cuffs down… you decide!

fun

fun!

Where would we be without a lot of fun? This is the part where you open up your imagination and let all of the quirks run free!

So if you ever find yourself wondering about that new item of lululemon that's caught your eye, remember the five Fs! See how many you can pick out!

Curious to learn about more fun features on our product? Check it out here: http://www.lululemon.com/education/info/features

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6 Comments »


Now that you’ve talked it up ;] is the Admiral Jacket available for purchase? I don’t see it listed on the website…

Comment by Allison — December 21, 2009 @ 12:10 pm


Scratch that – two seconds later, I found it!

Comment by Allison — December 21, 2009 @ 12:11 pm


There is something wrong with the look.

Comment by Lulugirl — December 21, 2009 @ 1:45 pm


Can’t find the jacket anywhere on the website. Help me please.

Comment by Sarah — December 26, 2009 @ 8:10 am


I can’t find the Admiral Jacket available for purchase on the website, where did you find it?

Comment by Heather — December 27, 2009 @ 10:54 am


Hi Heather,

It seems like the Admiral Jacket has been in and out of the online store depending upon its availability. There are a few options you can take from here: 1) Keep checking back in the next little while to see if it reappears (no guarantees, though), 2) Stop by your local lululemon(s) and ask if they still have it in stock or can help you track it down, or 3) See if there isn’t another similar style that catches your fancy. Of the styles currently available in the online store I recommend the Stride Jacket II, the Define Jacket, or the Da Bomber Jacket. You can also wait a little bit and see what exciting new styles we roll our for Spring! Hope this helps. — Kristine

Comment by Kristine — December 27, 2009 @ 9:40 pm


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