got goals?



goal wall

We don’t take goals lightly at lululemon. Even though my skeptic soul tries to resist, when you set a goal and write it down on a piece of paper, you start working towards that very goal and you either achieve it or it leads you anew.

When I first began working for lululemon a year ago, I thought, "Okay cool, we will set some goals, kill some time, get everyone fired up for our store’s opening, yeah okay I will play along." But then as I sat down for my first goal coaching session, I realized that everyone was being sincere. They really wanted to hear what I wanted from life and how they could support me. I then started writing and achieving goals of my own.

Whitney's Goals

Our wonderful store in La Jolla, California is filled with exceptional people with equally outstanding goals. People who helped me to run a half marathon, feel fantastic and in shape on my wedding day, continue to support my creative goals and nag me daily about my progress on writing and finishing my first book by February 2010.

our goals

We recently sat down as a store to revisit our goals. As a way to support not only our educators but also those of our amazing community, we have created a new goal board wall, complete with Facebook “Goal Profile Boards”. We constantly find in our store that our own individual goals often cross paths with those of our guests. In an effort to support our guest's goals and our own, our store has set a BHAG (big hairy and audacious goal) of creating a goal-fostering community on our Facebook wall.

our "wall"

La Jolla BHAG: By our one-year anniversary on October 3, 2009 our Facebook wall has at least 500 goal posts from our educators and fans.

So come one, come all, goals that are big, goals that are small! Don’t be scared, lock that goal down and post it on our Facebook wall! Our educators will be posting their own goals, and we hope our guests will join in the fun so that we can support each other. You can post a goal for the day, for the week, for the year, ANYTHING!! If anyone has any goals in running and paces at a speedy 10-minute mile or slower, I am your girl - let’s hit the trails together!

Here are just a few of our La Jolla educators’ goals:

Meaghan in August 2010 has taken a month off to travel to a foreign country.
Julie in October 2009 sells her yoga mat sprays in all lululemon stores.
Gabe in August 2014 has run the San Francisco Marathon.
Hollis in August 2012 owns her very own Bikram studio.
Susannah in August 2014 writes a monthly column for a health & fitness magazine.
Catherine in August 2013 is an adjunct professor in the business school at USD.
Charis in August 2010 has traveled to another country for a Tom’s shoe drop!
Whitney in February 2010 is a full-time member of the E-commerce & Online Community team at lululemon athletica.

the notebook

Time to pull out that notebook, skeptic, and start penciling in some goals. Here are seven questions to get the ball rolling:

1. What are the eight things you value most in life?

2. In 30 seconds or less, write down the three most important goals in your life right now.

3. What would you do if you won $1 million?

4. What would you do if you only had six months to live?

5. What have you always wanted to do but have been afraid to attempt?

6. In looking back at all the things you’ve done, what gives you your greatest feeling of importance?

7. What one great thing would you dare to dream if you knew you could not fail?

Happy goal setting!!!

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8 Comments »


This summer I created my very first vision board, and I can not begin to tell you how amazing it is to actually put those random thoughts and dreams in front of you and make them real & obtainable! I will sit down tonight and answer those 7 question and set forth my own goals! Thank you!

Comment by Kristin — September 2, 2009 @ 8:00 pm


You inspire me Whitney! I got goosebumps reading your post.

Comment by sdm — September 2, 2009 @ 11:00 pm


Amazing goals and an amazing process to achieve them Whitney. I am going to do this exercise tonight and see where it takes me.

Good luck to you and the La Jolla community! I can’t wait to read all of the incredible goals that your educators and guests share on your FB wall. Let the goal setting begin.

Ps, I also can’t wait to follow your goal progress and learn more about this book of yours!

Comment by Carolyn — September 2, 2009 @ 11:05 pm


Great post! The La Jolla store has AMAZING goals! Where there is a will, there’s a way!

Comment by Kristina Simmons — September 3, 2009 @ 10:00 am


I’m sorry to be slightly cynical, but what happens if two lululemon staff members have the same promotion opportunity in their goals? Only one of them can get it right?

Comment by Jane — September 3, 2009 @ 6:20 pm


AMAZING. Can you please come to Canada so that we can go for coffee? I like you. Great job on a fantastic post.

Comment by Elissa Joy — September 3, 2009 @ 11:11 pm


This is awesome, Whitney! How do you create these Facebook “Goal Profile Boards”???? Is it a FB app? (BTW I love your wedding dress!)

Comment by Billie — September 4, 2009 @ 10:52 am


I love this! I am all about goal setting and planning with my workouts and nutrition and now it’s time to get those BIG LIFE goals (that have been sitting on the back burner)in check, too.

It looks like I’ve got some WRITING to do!

p.s. Thanks for the motivation!

Comment by Joanna Sutter (Fitness & Spice) — September 2, 2010 @ 4:20 pm


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