irun from toronto to vancouver

130529_irun03_bNicole, an educator from our Briar Hill store in Toronto and the team in Briar Hill have a goal of running from Toronto to Vancouver (sort of) and they're looking for some help clocking those kms. Here's what's going on.


I’ll admit it: I’m not a runner. I blame it on the fact that after walking my pup so much (who, while ridiculously adorable, is not a great pace buddy), I don’t have time to run. But, all excuses aside, I’m just not a runner.

That is, until the wonderful Run Club Coordinators for lululemon Briar Hill asked me for some help making a promo video for an exciting new challenge they were planning.  I thought my helping ended at the photo-taking-video-making, but I was wrong. Soon, I was lacing up my shoes and hitting the trails for some running (well, okay, run-walking. But, hey, I’m trying.)

So what is this exciting challenge?

We are running the distance from our store in Toronto to our head office in Vancouver, a solid 4,400 kilometres. Well, we aren’t physically traveling from Toronto to Vancouver but we are accumulating the same distance by July 1st, 2013.

130529_irun02_bWe wanted to take on this challenge to not only get the non-runners like myself running but to inspire our community to come run with us. When runners join us for our weekly run club, their distance is added to our bank, exponentially increasing those km’s. As well, t’is the season for spring races and with that comes lots of training.

But, we need your help.

Over the last few weeks, we’ve realized this is a bigger feat than we thought. And we need you - yes, you! Whether you’re a runner or not, you’re a runner now. Grab your kicks and hit the pavement, and when you do, please post the heck out of it on instagram and twitter. Don’t forget to use our hashtag #irunbhill (with the number of km’s please) so we can add it to the grand total.

We really want to see what you’re up to, what you’re wearing and where you’re running (say that three times fast!), so post pictures! Good places to start: shoe pictures (look up: #mileadaymay), and check out these popular hashtags for inspiration: #thesweatlife), #sceneontherun and #irunbhill (obviously).

130529_irun01_bWhat are you waiting for? Let’s get running! Or, you know, run-walk-running!

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BOOM! Guys – this is such a freaking inspiring challenge! Cannot wait to follow along AND play a part in this!!

Comment by Carolyn — May 30, 2013 @ 12:59 pm

I LOVE it!! Amazing article!! Everyone come and join our challenge – and dont forget to use the hashtag #irunbhill with you km’s!!

Comment by Natalie Sweet — May 30, 2013 @ 1:47 pm

Super cool challenge. Do you have a blog so we can follow your progress?!

Comment by natalie pyke — May 31, 2013 @ 5:57 pm

Love this challenge – can’t wait for the foam roller party & 2 hour long yin practice on July 1st ;)#irunbhill

Comment by Sara — May 31, 2013 @ 7:29 pm

Hi Natalie,
Such a great question! Let me do some digging around, as I am not 100% sure if they are running their own blog with progress updates. For now I know they are moderating using the hashtag #irunbhill on twitter and instagram. When you hit the pavement to clock some km’s, make sure you hanshtag your heart out so they can add your run to their count!

Comment by lululemon athletica GEC — June 1, 2013 @ 8:41 am

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