it’s time to go shoe shopping!



It's that time again: training season. Some of us have been running through the winter months, while others (ahem, ME) are just getting back into running after a season spent training my other favourite way: carb loading. It's time to get to work!

One of the best things about beginning a training regimen again is the way we feel after a great sweat session. It feels incredible to get out on the roads and trails after a few months off.

So WHY is it so hard to get motivated sometimes?! You know you're going to feel good, yet the inner struggle to get out from under the covers is mighty. Don't beat yourself up: even the most diehard runners have days where they struggle to get out the door.

We have good news: there is a way to motivate yourself that is good for both your body and your inner procrastinator. That's right...

YOU GET TO BUY NEW SHOES.

Who doesn't love fresh kicks? They look good, they feel good, and they put a spring in your step. The only tricky part is finding the pair for you. It really is worth taking the time to know your feet and find a store that specializes in running shoes so you get fitted with the right kicks - getting the correct pair for your feet will prevent injuries and provide optimal performance. In the spirit of training season beginning with a bang, I decided to wander around the office and ask my running buddies what shoes they love.

carlson, men's product storyteller

what is your shoe of choice? New Balance Minimus

how often do you run? I run frequently. (Editor's Note: Carlson is being modest. He is a running and cycling machine).

describe your feet: I have medium arches and a neutral foot.

why do you love these shoes? I prefer running in a minimal shoe. I like these because they promote a forefoot strike.

laura, photo & video producer

what is your shoe of choice? Nike Free Run 3.0

how often do you run? I run frequently - I wear these when I run up to 5 or 6 kilometres. For longer runs I use more structured shoes.

describe your feet: I have medium arches and I mildly pronate. Nothing too crazy.

why do you love these shoes? I like the minimal feel of these - they are super comfortable. They are definitely ideal for shorter runs.

rob, ambassador program specialist

what is your shoe of choice? Saucony Kinvara 3

how often do you run? Often (you might recognize these feet - Rob was our trainer for the SeaWheeze last year!) although right now I am injured - I rolled my right ankle playing dodgeball, hence me keeping my feet elevated. I hope to be back on the road ASAP.

describe your feet: I have medium arches and a neutral strike.

why do you love these shoes? They are very lightweight and promote a forefoot strike. They are my main shoe for training.

laura, senior vice president of brand

what is your shoe of choice? Nike Lunar Eclipse 2

how often do you run? I use these both for running and long walks.

describe your feet: I have narrow feet, medium arches and slightly pronate.

why do you love these shoes? These shoes are extremely comfortable. I have had lots of issues previously - a stress fracture, shin splints - and these shoes have given me zero problems. I love them!

matt, international operations specialist

what is your shoe of choice? Newton MV2

how often do you run? I am just getting back into running after some time off - I plan on doing two half marathons this year!

describe your feet: I have medium arches and narrow feet.

why do you love these shoes? Newtons are designed to promote a forefoot strike. These ones are designed with a more minimal structure.

You tell us - what shoes do you love to train in and wear on race day? Do you mix it up or are you loyal to the same pair time after time? We'd love to hear your thoughts...in the meantime, happy shopping!

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20 Comments »


I am an Asics girl. I have wide feet and I enjoy the cushion it provides on long runs. I rock my magenta Nike Frees for style and 3 milers. #seawheeze2013

Comment by Jacki Carr — February 20, 2013 @ 11:30 am


New balance minimus! I love how lightweight and minimal they are. I use them for workouts in the gym and short distance runs, as well as obstacle races like the spartan races.

Comment by Elsie Jahn — February 20, 2013 @ 12:48 pm


Any recommendations for shoes that will match the Sea Wheeze apparel that will be sold during race weekend?

Comment by Patty — February 20, 2013 @ 12:52 pm


I have been training for the Ottawa Race Weekend Half Marathon and I am finding that my Nike Frees are not giving me enough support. I have tried one pair of Asics and one part of Saucony can’t seem to find something that doesn’t aggravate my shin splints and give me blistered in my arches. I have quite a flat foot and I pronate. Anyone have any recommendations?

xo Lauren

Comment by Lauren — February 20, 2013 @ 12:55 pm


Great post! I found my new shoe conquest at the packet pickup expo for my last race (this past weekend). Pearl Izumi E:Motion triathlon shoes. Maybe I just found the motivation to get myself a treat! :)

Check them out here: From Blob to Blog | How to Expo (http://bit.ly/WaRBWk)

Comment by Erin — February 20, 2013 @ 12:58 pm


I’m an Altra Zero Drop gal, all the way!! I love the lightweight, zero drop and wider toe box of the Provisioness model. They feel so comfortable on my feet and encourage forefoot striking. I’m not ashamed to say that I’m in love with my shoes!

Comment by Jenn @ Run It My Way — February 20, 2013 @ 12:58 pm


Nikes have always been the best for me, especially the Vormero series. im a pretty stockily built guy so having the extra cushion is quite nice. but like any sport i find have a specific shoe for a purpose helps. for me on Longer outdoor runs, Nike Vomeros 4s or 7s, or Asics Nimbus 14s. Treadmill or cardio machines Nike Free Run 2s. leg training days machine based work and/plyometrics Nike Free trainers or Nike Huaraches (lateral support). Squat and Deadlift focus Vibram Seeya’s

Comment by Jarrett — February 20, 2013 @ 12:58 pm


The best fot training, walking and dancing jazzercise are ryka synergy shoes, totally love them :)

Comment by Pamela — February 20, 2013 @ 1:00 pm


I severely pronate but would love to have a barefoot style shoe. Does anyone think that is even possible?

Comment by Susan — February 20, 2013 @ 1:18 pm


Asics Gel Nimbus is my mainstay. The wide toe box, coupled with its über cushioned makes it my long-term beau. My latest pair is a cheeky, hot pink. However, I do favor my inky black Nike Frees for 5Ks, and any under-five-milers. My size ten feet enjoy both.

Comment by Katie Butman — February 20, 2013 @ 1:18 pm


The picture for Laura’s shoes are actually Nike Free Run+ 2′s (not 3.0). In case anyone was curious. :)

Comment by Will — February 20, 2013 @ 1:43 pm


Minimalist shoes! I ran my last half marathon in the Vibram FiveFingers SeeYa. I’m using both the Merrell Dash Glove and Inov-8 Bare-X Lite 135 in my training for my next half, which is in March (not sure which of the two I will wear on race day yet). It took a while to retrain myself from a heel strike to a midfoot strike but it was worth it.

Comment by vbrock — February 20, 2013 @ 1:45 pm


I love Nike free run, been running in them for 8 monthes. But just got a pair of fly knit lunar, they are more structured. Have to agree with Laura that free run is good for short miles, I usually just run 5k

Comment by Vickie — February 20, 2013 @ 5:36 pm


I agree with Jenn… Altras are the best running shoe for me, and I’ve tried sooo many running shoes. They are THE shoe for the endurance runner. Check them out… we love them up here in the mountains.

Comment by Misha Runner — February 20, 2013 @ 6:06 pm


Check out adidas BOOST shoes – launching in March. Brand new innovative midsole – different to ANYTHING ELSE ON THE MARKET. Endless Energy in this shoe…you will love them!

Comment by Rob — February 20, 2013 @ 10:37 pm


I was really surprised not to see an inov-8 on anyone’s foot. Best brand out there, hard to the core, and, many of your floor associates wear them for CrossFit. In fact, your Natick, MA store has a massive pic of a dude at CFNE wearing the F-Lite 195. Anyway, just thought I’d throw it out there in case you’re not aware of the brand…much like Lulu was/still is, they’re as genuine and authentic to athletics as they come. No toning shoes, no wait staff shoes, just pure performance. (I swear I don’t work for these guys, just love their shoes)

Comment by Sean M — February 21, 2013 @ 5:20 am


I am an Asics girl. I love the wide toe box and cushiony feel they offer. I am a flat-footed girl, so I need a little more support. I adore the 2100 series (which have been discontinued), and I am a fan of the DS trainers. Both offer enough support and responsiveness for all my endurance training.

Comment by Kristin — February 22, 2013 @ 6:21 am


For Kristen. The 2100 series of Asics has not been discontinued. They just re-named it to GT2000. The shoe will always be called the GT2000 now and just be “version #1, Version #2 etc”. To Susan about minimalist shoes for pronators…..I pronate a moderate amount and have had good success (no injuries) using the Brooks Pure Flow and Cadence. Still good cushion for longer runs but only 4 mm of drop. Try those out.

Comment by Norm — February 22, 2013 @ 9:09 pm


I am an Asics girl all the way- whenever I need a new pair of running shoes, the question is never “which brand?” but rather, “which color Asics?” I need them for the support and could never wear a minimalist shoe. From years of pounding the pavement and playing soccer, I have weak knees and ankles. Although they are heavier, I really need the support.

Comment by Carolyn — February 23, 2013 @ 12:16 pm


I just bought my second pair of Brooks Glycerin. They fit me so well and they just launch me forward. Feels like running on air.

Comment by Dian McCreary — February 24, 2013 @ 4:20 pm


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