ivivva launch



Fun. Vibrant. Rockin'. Energetic. Mix them up, mash them all together and add some extra funk and it doesn't even come close to the amazing dance party opening celebration ivivva athletica put on.

This day was awaited by many who had been longing for a girl's line of athletic wear as a younger sister brand of lululemon athletica. After listening to the feedback from so many, I had my own preconceived ideas of what it would be like, with cute mini Groove Pants and Remix lulu Hoodies to boot. There had been a lot of expectations and anticipation for ivivva and I truly wondered if we would meet them all. What I found quite literally blew those expectations out of the water.

Hustling down West 4th in the pouring rain, I was more concerned about getting out of the wet than where I was going. All of a sudden I got held up by people coming to a halt on the sidewalk. What on earth was going on, I thought?! There in the window display where two young amazing gymnasts poised with such grace and the biggest grins on their face. Then I looked up at the sign above: I had arrived at ivivva athletica. I stood there in the rain, grinning and gaping myself. It was more than I could have imagined and I longed to be 10 again to go gallivanting throughout the store. The beautifully thought out space had such a young vibrancy that was truly unique and inviting. You could tell that by how packed the boutique style store was, filled with young athletic girls and their families marvelling at the product, the layout and all the cool features such as the catwalk. This special dance party also came equipped with live dj, photo booth, 'live' mannequins and graffiti handmade Tee's that you got to watch being made. Although the dance party may have finished, ivivva is going to continue to rock on. If you can get to one, I highly recommend it. What an amazing creation!

 

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6 Comments »


Love it. When will ivivva be coming to the US and online. ?

Comment by Pam — December 22, 2009 @ 11:55 am


congratulations on such a successful launch!! wish i could have been there for the dance party! rock on, ivivva!!

Comment by Heather — December 22, 2009 @ 1:12 pm


Going to ivivva athletica made me want to be 11 years old all over again! I needed a store like this when I was young, instead of wearing oversized awkward leggins to gymanastics! Great post, Jenna!

Comment by Shawna — December 23, 2009 @ 12:15 am


I’m with you, Shawna. I started dancing at three, and I used to LOVE going to get a new leotard or pair of leggings. Now that I’m doing Dailey Method a couple times a week, and my dance muscles are slowing getting stronger, I’m getting pumped to take my first dance class in years. I just may have to go re-live my childhood at ivivva…and then go buy dance clothes I can actually fit into now that I’m all grown up.

Comment by Elissa Joy — December 23, 2009 @ 11:48 am


um, can i work here?

Comment by emma — December 23, 2009 @ 5:09 pm


I had to return a pair of sz 2 Lululemon pants as they were too large and was told of this new line. Unfortunately, it is not available in my city. More distressing, yet, is that it cannot be purchased online. I understand the need to start small (to test the market) but there is at least one other retail outlet which only began because of the space Lululemon created. By not having Iavviva available online, how will you find out if those finding the “alternate” will return? Just a though?

Comment by Louisa — January 7, 2010 @ 1:07 pm


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