They say everything is bigger in Texas - and we aren't the kind of people to back down from a challenge, buffet or otherwise. This (along with some Down Dogs mid-conference) is one of the reasons our crew has been living #thesweatlife in their Wunder Unders all week at SXSW!
Are you at SXSW this week or do you simply want to follow our team's adventures? Follow our @lululemonlive Twitter feed for all the action from Austin. From indie bands and digital startups to food trucks and mobile innovation, there's a whole lot going on. Tweet at us so we can meet and talk all things bendy, sweaty and inventive!
In the meantime, if you are a SXSW attendee sitting through long conference talks...try on some luon. It's a game changer, we promise.