lululemon + team saxo bank: what’s up?



ironman saxo bank supporter

lululemon and a professional cycling team: what’s up with that?

Here at lululemon we pride ourselves on being unlike any other company. We continually push ourselves to find creative ways to introduce the world to our culture and our brand. Recently, as a fantastic example, we entered into a supportive relationship with a male professional cycling team, Team Saxo Bank.

professional cycling team supporters lululemon

Jens getting ready for time trial at the Tour of California

Team Saxo Bank is one of the top ranked teams in the world, competing at the highest level of international competition, and includes many cycling superstars, including Andy Schlek, who is favored to win the Tour De France this year, and Fabian Cancellara, the “it” rider of the this year’s professional cycling scene.

cycling team sponsor lululemon
Eric (on the right), our Director of Community shows Team Director Bobby Julich how it’s done

I know what you’re thinking… “Um, last time I checked, lululemon doesn’t make cycling gear.” Right you are, we don’t. What we do though, is make the best technical cross-training apparel in the world, and these guys, being indisputably some of the best athletes in the world, are testing our garments for all of their off-bike training and lifestyle needs and providing us with invaluable feedback for the further development of our mens’ line. Further, as the staple of our culture is yoga and our belief in the benefits of yoga for athletes, we are excited to be introducing yoga to a sports demographic that has not seen much of it as of yet. I think none of us would deny that cycling = some really tight hips.

yoga for cyclists - lululemon

Regional Community Guru Jacki helping Matti Breschel (team rider) achieve the perfect warrior in our Calabasas store

In the spirit of conversation generation, a group of us lululemoners travelled as a support team with the Saxo Bank team a couple of weeks ago for the Tour of California. Cruising down the Coast of California in our beloved “Vanna” we enrolled fans and riders alike in the excitement that is lululemon. It is truly a thrill to introduce so many European athletes to a brand unlike any other and unlike anything they have ever experienced. From impromptu yoga, to hotel-room pant hemming sessions, to fueling the Team Directors with their morning caffeine, this team is now very clear that support is our mission, in any capacity it is needed.

Jakob Fugslang and Andy Schlek
Jacki, Jessica, and Allison in front of Vanna with Jakob Fugslang and Andy Schlek (team riders)

Welcome Team Saxo Bank to our lululemon family. We look forward to you killing it at the Tour De France in July!

Cycle on,
Allison

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28 Comments »


This is a great step for lulu.
Saxo Bank is a force to be reckoned with in the cycling world, you couldn’t have made a better choice.

All the best!

Comment by Vilija — June 7, 2010 @ 5:26 pm


About Time! I have been wearing LULULEMON gear on mountain bike rides for years. Great stuff that holds up nicely and outperforms most other riding clothes I own. I see a new line coming!

Comment by mattogu — June 7, 2010 @ 7:19 pm


Congrats on linking up with Team Saxo Bank. Quite a coup.

I’ve thought for years that lululemon could really come up with some great and innovative road cycling attire. Doesn’t sound like that’s the current plan, but hopefully you’ll be inspired by the TDF and we’ll be seeing a line in the near future.

Comment by roadie — June 8, 2010 @ 10:26 am


That is pretty rad. The Schlek brothers are incredible, that must have been pretty sweet hanging with those guys, Bobby Julich is a cycling legend.

Smart strategy introducing the yoga scene to cyclists… tight hips indeed!

Comment by Josh — June 8, 2010 @ 8:35 pm


I noticed the Lulu van at the Tour of California in San Jose. The ladies were so sweet when I asked what brought them there. “We’re sponsoring Team Saxo Bank!” they told me.

Admittedly, I have a connection with *another* team, but what the heck… I say great choice w/ Saxo. Always nice to see great minds connect and make something new happen!

Comment by Bonnie — June 9, 2010 @ 4:52 pm


I wish lulu would make REAL cycling gear.. not those indoor zoom shorts. This is a step in the right direction, but why only a MALE team!! There are plenty of female cyclists that can kick butt out there!

Comment by MC — June 9, 2010 @ 8:42 pm


Glad to see that you are getting your hooks into a culture outside of running and yoga!

At least you have the 1st pic right, Jens is a “Monster” his work ethic on the bike exceeds 99% of the peleton. He has the palmares to prove it!

Comment by Wyatt Pritchard — June 10, 2010 @ 2:55 am


Alright Ive been waiting for lululemon riding shorts, when are these hitting the stores!!!!

Comment by Nick — June 10, 2010 @ 10:12 am


Yay lulu! I just can’t say enough good things about you!

Comment by Lola — June 10, 2010 @ 4:53 pm


Hey MC! We’re just starting to dip our toes into the cycling world. I’ll pass it on to design that you’d like to see some outdoor cycling gear, and let the team know we should look into sponsoring some female cycling teams :)

Comment by Laura M — June 10, 2010 @ 5:38 pm


Hi Nick, no word on riding shorts yet! Feel free to keep checking back with us.

Comment by Laura M — June 10, 2010 @ 5:39 pm


hey – i chatted with you guys from lulu when you were standing on top of your van watching stage 7 in downtown la. we were talking about the run to work bag. great move getting involved with saxo.

here are my pics from stage 7: http://www.flickr.com/photos/45928340@N02/sets/

you guys are welcome to use them on your blog if you like. let me know if you want any in hi res.

also, i met one of your co-workers, a kiwi named ben. he was a big into pro bikes as well. tell him to hit me up @stuhueso on twitter. ciao, stu

Comment by stu — June 12, 2010 @ 10:24 am


Hi Stu,

Thanks for sharing your photos with us! I will make sure to pass along your message to Ben.

> Paula, GEC Online Community

Comment by Paula — June 12, 2010 @ 2:23 pm


I think you guys should totally get into cycling gear, or apres-bike gear. Being a lover of lulu but also of cycling, I was very happy when I spied your logo on one of the riders in the magazine, and that’s in the UK, great international coverage!

Comment by kelvin — June 14, 2010 @ 12:56 am


Thanks for the suggestion, Kelvin! I’ll definitely let the design team know that maybe we should start thinking about cycling gear.

Comment by Laura M — June 17, 2010 @ 3:13 pm


Just noticed lulu on the shorts of fabian cancellara in this months ROAD magazine…nice move!…I’ll be walking into the world of lulu for the first time as a DIRECT result!

Comment by Terry — June 27, 2010 @ 9:57 pm


Just saw the logo on the team shorts watching the Tour de Suisse, very exciting!

Comment by Jackie — June 30, 2010 @ 4:33 pm


Please, please please make a cute, flattering line for women who cycle. I am just getting into it and coming from an all lulu background of yoga am spoiled. I am having a difficult time with the choices in apparel for my new sport!

Comment by Liana — July 1, 2010 @ 11:24 am


Hey Liana,

We would love to hear your design ideas and suggestions. Let us know what you would love to see, send us an email at geconline@lululemon.com

Thanks,
Jenna

Comment by Jenna — July 2, 2010 @ 12:20 pm


Time to create a cycling line! Maybe triathlon line as well.

Comment by Kate — July 2, 2010 @ 9:56 pm


Thanks for this post. I swore I saw the Lululemon logo on a pair of bike shorts during Stage 8 and it was making me a little nutty that I couldn’t track it down. You couldn’t have picked a better team to work with. Saxobank is a class act. Go Andy!

Comment by Teresa — July 12, 2010 @ 12:19 pm


Andy is in yellow, Lulu is on the jersey, and Saxobank needs a new major sponsor.

Lulu gets more into cycling and takes over title sponsorship next year for a possible tour winner? hmmmmmm ……

Comment by Joshua — July 13, 2010 @ 9:46 am


I love cycling and Le Tour, so I also watched today. An incredible stage! Living in Denmark the focus is on Team Saxo Bank. So finally today I noticed lululemon on the team-bus (normally I don´t care much about the sponsors). I visited your shop in wonderful Vancouver in 2007 and have since then been wishing for you to open one in Copenhagen.

Comment by Suzanne — July 13, 2010 @ 11:18 am


Having owned several pieces of Lululemon apparel over the past couple of years and being an avid road cyclist, I was over the moon when I saw the Saxo Bank sponsorship earlier this year with the hope that you guys would launch a range. Just took delivery of my Saxo bank bib-shorts, which I have to say are of superb build quality and I’m extremely pleased with them. Despite them being made by Sportful, the excellent Italian cycling gear manufacturer, I’m still longing for a Lululemon designed and made range. Come on guys, they’ll fly off the shelves.

Comment by Pablo — July 30, 2010 @ 12:26 pm


Hey Pablo,
Right now we just have a women’s line for cycling items, but we’d love to hear your ideas for a men’s line. What items would you love to see us make specifically for cycling? Any special features that would be a must to include?

Comment by Jenna — July 31, 2010 @ 9:34 am


Like Team Saxo Bank I climbed in Lululemon clothing in the Pyrenees, and it was awsome to do so! I have to buy the shorts now ;-)

Comment by Edwin — August 20, 2010 @ 12:54 pm


Is lululemon continuing their sponsorship of Saxo Bank in 2011?

Comment by Catherine — November 8, 2010 @ 1:40 pm


I am master ciclist and my mother gave to me a magnificent gift, a complete apparel of Saxo Bank team, it is a second beautiful skin, I wore it without thermic clothes this morning from 4° to 24° celcius in Mexico City totally in confort.

Comment by Javier Ruiz — November 13, 2010 @ 11:32 pm


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