meet our st. louis showroom manager

showroom manager 

Meet Shannon, our amazing St. Louis Showroom Manager!

What is your role at lululemon?

Community Creator (a.k.a St. Louis Showroom Manager)

What is the difference between a showroom and a store?

A showroom is a "cozier" version of a lululemon store; small and intimate, and more boutique-like... it’s like stopping by a friend's home to catch up and see what’s new. We operate just like a retail store in terms of offering tons of great product, but we spend as much time out in the community as we do in the showroom, so our hours are a little funny as we are not open every day and may close early for private events and trunk shows. We do our own painting and arranging. Some may call it "kitschy", but I prefer "homey", perhaps even "endearing". The showroom atmosphere engenders such a personal guest experience that ultimately creates authentic relationships. It's so amazing!

How did you come to lululemon?

I received my first pair of Groove pantsa few years ago and fell in love with the product. After completing my Masters in Spanish Literature and realizing the academic route was not for me, I began researching companies and met MK Letchworth who came to St. Louis to open the showroom here – her energy was INCREDIBLE and her enthusiasm for lululemon, contagious. It was an instant connection; we had so much in common! I applied online for positions in New York, was contacted by lululemon and ended up finding the best fit and opportunity right here in St. Louis with the fabulous MK (now lululemon masonville assistant manager!).

Tell us about your community:

St. Louis is friendly, loyal and authentic. It is a cosmopolitan city with world-class restaurants, museums, sports teams - but all coupled with a quaint, small-town feel. In terms of health and fitness, this is a running and fitness community where yoga is really taking off!

st louis
Inside the St. Louis Showroom!

What is a typical Wednesday like for you?

No typical day really – but in general I rise early, take a cardio class or go for a run, eat breakfast, participate in a conference call, grab a coffee and head to the showroom where I hang out with friends and make new ones talking about the latest and greatest lululemon gear, fave yoga class, new restaurants, goal setting, etc., and receive new product! After work I will drop in on a yoga class (or as of November in St. Louis, run with the lululemon run club!) make dinner and spend time with family and friends.

How do you usually sweat once a day?

I love to run, spin, practice yoga and take crazy cardio classes with some of the amazing instructors we have in St. Louis.

Why do you have the best job in the world?

Because I enable people to live longer, healthier and more fun lives by being a hub of health and fitness knowledge in my community. We offer complimentary yoga and fitness classes and educate the community on super high performance gear for however they choose to sweat!

No two days are ever the same. I wear stretchy pants to work and get paid to work out and have authentic conversations with people about health, fitness and living a GREAT life. My company is constantly challenging me to create a life of possibility and never settle for mediocrity, providing me with the developmental tools and support to make that happen! And, seriously, our manifesto includes such words of wisdom like "Dance, sing, floss and travel"and has monthly challenges that include dancing the running man once a day!

What piece of advice do you have for future showroom managers?

Be yourself and have fun. Sounds simple, but you are hired into this incredible company because you are incredible, so just keep doing that thing you do. And, well, if you are not having fun every single day, then you are doing something wrong. Get out there and connect in your community - love, laugh, sweat and breath deeply every day! Honestly, just read the manifesto, it’s all there! :)

What makes your showroom unique?

Simple - our community makes us unique: from the educators to the guests, to the ambassadors and R&D team, to our fantastic Central West End neighborhood. There is no showroom like it!

What's your Big Hairy Audacious Goal!?

My BHAG is to bring lululemon into Spanish speaking countries, uniting my passion for the Spanish language and culture and sheer enthusiasm and desire to continue to spread the lululemon love… en español!

See the amazing opportunities at lululemon with the new showrooms opening up!

read more related posts:


This post made me want to be a showroom manager! I loved reading this post Shannon!

Comment by Shawna — December 1, 2009 @ 11:52 am

Yes, me too! After reading our blog’s first showroom blog… I added it to my goals! lululemon gives people opportunities to learn, grow & inspire!

Comment by Marisa — December 1, 2009 @ 12:22 pm

Yay Shannon!

I adore this woman – can’t say enough good things about her – kind, smart, funny, warm, energetic, proficient in product knowledge – basically wonderful!

Shannon also has a great staff of educators in the StL showroom. Props to them all!

Comment by Molly — December 1, 2009 @ 12:54 pm

I love your BHAG Shannon… I remember first chatting with you about it and how inspired you were (and still are)… you’re on your way lady!

Comment by Ashley — December 1, 2009 @ 3:17 pm

Awesome job Shannon! you rock! So excited to start working with you at the st.louis showroom on Saturday!!

Comment by Kellen — December 1, 2009 @ 6:57 pm

I loved Shannon the minute i met her… great energy! She is so personable, it amazes me that every time i’m in her store she greets guests by name. What a gem!

Comment by Monica Koch — December 1, 2009 @ 7:24 pm

Way to go Shannon… you are awesome!!! And awesome at what you do… love seeing you at the showroom!

Comment by jamie — December 1, 2009 @ 7:44 pm

Shanny – so proud of you! Keep being you because you are amazing! I am jealous of anyone that gets to come to your showroom – wish you were in NYC!

Comment by Liz Fodera — December 1, 2009 @ 9:21 pm

What really stuck out to me is your advice (that you are clearly living) to be yourself, and have fun everyday. Def. something I strive for.

Comment by Lauren Clapperton — December 3, 2009 @ 10:42 am

I’m originally from STL and think your description of our city is spot-on! Thanks for being authentic! :-)

Comment by Karen — December 29, 2009 @ 4:20 pm

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