say hello to the new scuba hoodie *stretch



This blog post was written by Joanna and posted on October 16, 2012 at 2:03 pm

Allow us to formally introduce you to the Scuba Hoodie *Stretch. This is the newest edition in the continued evolution of the Scuba. Don’t worry - it will still feel like a warm hug on a cold day. Here are some of the reasons we love this new hoodie.

 

why we love this


A single layer makes it lighter & exposes the super soft back of the fabric for ultimate coziness against your face. This is also why the Scuba feels lighter than the previous version when you pick it up.

We used a newly developed Cotton Fleece when designing this Scuba. The new version comes complete with mechanical stretch so we have freedom to move – no side panels required. This new fabric is lightweight, warm and soft making it a triple threat against winter chill.

We updated the fit in the sleeves and shoulders so the Scuba Hoodie *Stretch fits like glove (and feels like a warm, fuzzy mitten). The narrow cut cuffs let this Scuba hug your hands and help to keep you warm.

We heard your feedback and we’ve gone to great lengths to make sure the fit of this hoodie is just right. We brought up the hem of the Scuba Hoodie *Stretch by 1.5" in order to reduce bulk.

Keep your eyes peeled for the Scuba Hoodie *Stretch. It will be popping up in stores and online in the next few weeks.

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114 Comments »


So just to clarify, this hoodie is not stretched longer it is made out of a different more stretchy material? Will you be bringing back those long hoodies again? I promise I’ll buy one in every color.

Comment by Heather — October 16, 2012 @ 2:48 pm


The old one was the perfect length. And did that many people think it was bulky that you had to unline the hood AND shorten the overall length?

Comment by Anne — October 16, 2012 @ 2:52 pm


Really don’t like the fact that you shortened the length of the scuba hoodie. I found they were already a little on the short side as it was (I am 5″7). If anything I think you should have made the length a little longer. Anyway with this new length I don’t think I will be buying your scuba hoodies anymore and will probably take my money elsewhere.

Comment by Jan — October 16, 2012 @ 3:11 pm


hello! I had seen this linked on Facebook.. and also read quite a bit of negative feedback regarding the new shorter length on there as well. Just wanted to add my own 5’2″ opinion (ha ha) …I personally loooove that you are making it shorter, I find the scuba very awkward on me.. so here is some positive love for you! Looking forward to trying one on!!

Comment by Jen — October 16, 2012 @ 3:12 pm


Will the regular Scuba still make an appearance? There are hundreds of positive reviews online and not a single mentions the need for a shortened hem or a less bulky hood. I guess I am just confused on why Lululemon would want to change a timeless piece that is pretty darn perfect! I love my scubas and my long torso likes to be covered :)

Comment by SoCalRunner — October 16, 2012 @ 3:15 pm


When is this available online and in stores? Definately interested in this piece. !! Well Done !!

Comment by Arlene — October 16, 2012 @ 3:20 pm


This ‘new evolution’ of the scuba is awful. Too small, too short, not flattering and feels cheap. How can you guys say you were listening to feedback…when clearly, the comments you are receiving on your website and Facebook were from people who loved the regular scuba?! Why fix something if SO many love it? Doesn’t make sense. Extremely disappointing.

Comment by danielle — October 16, 2012 @ 3:28 pm


Wow, so you decided to cheapen up the manufacturing process and are trying to pass it off as design improvement? What on earth is better about a thinner and shorter hoodie? Shame on you!

Comment by JC — October 16, 2012 @ 3:38 pm


So this hoodie is going to be even shorter than they original Scuba?

Comment by Tara — October 16, 2012 @ 3:42 pm


don’t fix what isn’t broke. you will be losing many a happy costumer with this drastic changes to a classic favorite.

Comment by lissah — October 16, 2012 @ 3:44 pm


Not improvements. I have 4 of the traditional hoodies. I love their weight, and the stretch panels on the side. I also find the length perfect. The new one feels flimsy, and too short. Feels cheapened.

Comment by Tania Moore — October 16, 2012 @ 3:56 pm


I love the longer length of the Scuba I hate having a cold draft along my back while sitting down!!! Please tell me the longer perfect length will still be available?? I am 5’2″ and the longer length is still perfect for me not too bulky at all. Not to mention one of the reasons why I love your hoodies is the double layer on the hood. Perfect for NS rainy weather – you have 2 layers for the rain/fog to soak through before you feel it. These are the whole reasons why I spend the extra on your product.

Comment by Robyn — October 16, 2012 @ 3:57 pm


I am a long time customer of the brand and I am not impressed by the choice to make the scuba shorter. I think the length was perfect and not at all bulky. The hood was functional and thick, which made it useful. The ribbing allowed for a perfect t fit. It sounds like the design is evolving backwards. I don’t think this is a good choice,I will not be spending my money on this product. It seems as though prices are getting higher and higher but the customer is getting less. Shameful.

Comment by Vilija — October 16, 2012 @ 3:59 pm


Fail. Everyone loved the other Scuba, why introduce all these changes when no one* is complaining?
*or a very small percentage

Comment by Stacy — October 16, 2012 @ 4:00 pm


Please offer both so as not to alienate most of your core guests.

I have five scubas: milky way multi, surge, black, pigment blue, and caspian blue. They are in heavy rotation at my house and I will buy more if you don’t mess with the design. I’m 5’9″, short anything doesn’t work.

Keep the basics that made Lulu awesome untouched. You should be calling this version of the scuba the “Short Scuba. “

Comment by Lana — October 16, 2012 @ 4:15 pm


I used to lik the stride jacket (hoodie) . Is it ever going to be on stores again. It was perfect length since I’m tall. There is the in stride jacket but it doesn’t have a hoodie

Comment by sammy — October 16, 2012 @ 4:21 pm


Not impressed at all. You took away every feature that made the Scuba worth paying extra for. I can buy this at Walmart for one fifth the price.

Comment by PJB — October 16, 2012 @ 4:32 pm


They should continue to sell the orignal Scuba hoodie as well. I have 5 Scubas now but would not buy one that is shorter. I think the original is great as it is. Maybe they should have two versions of the Scuba. One for shorter people and one for taller people just as they do with the pants.

Comment by Kelly — October 16, 2012 @ 4:34 pm


I have 4 of the original scubas, and they’re perfect. In fact, I’m pretty sure that’s why they get such a high rating by consumers on your site. If you make them shorter, thinner, and take away the side stretch panels, you’ve basically made the cheap hoodie that’s available at Old Navy, Gap, Target, etc. I will not pay lulu prices for a cheaper version of this hoodie. Another fail lulu. As someone with a $300/month lulu habit, I am getting discouraged.

Comment by Tania Moore — October 16, 2012 @ 4:38 pm


Like so many of the recent designs, this one is another fail- What feedback was telling you to make this hoodie shorter and thinner?? ALL about the bottom line here- there are SO many women who are apart of SO many facebook groups and read the blogs… – isn’t THAT feedback important to you?? Shouldn’t you be listening to your brand loyal customers the most?

Comment by Ajax — October 16, 2012 @ 4:57 pm


So sad to hear that the hoodie is shorter and that the hood is no longer double lined! These are the two main reasons why I loved the scuba.

Comment by Teri — October 16, 2012 @ 4:58 pm


Wow cannot believe you guys actually shortened the length. I’m 5’11″ and have always found it to be waaay to short.

Comment by em — October 16, 2012 @ 5:02 pm


It does seem like a cheapened version of the scuba hoodie.. Way will the cost be? I agree with te comment someone made about callin it design enhancements when it appears Lulu is just making it for less. Here’s hoping the regular scuba’s stay in the lineup, I have been watching for a new and interesting colour to come out to buy another one (I have 8) but may start shopping around for other brands if you take out the original scuba. Come on lululemon! Stay in your customers good graces! If it isn’t broken don’t fix it!
:)

Comment by Anthea — October 16, 2012 @ 5:17 pm


Please keep the basic design. I’ve been waiting on an orange hoodie and now I can’t even wear this one due to the shortened length. Please leave the basics alone. You didn’t do this based on feedback, you did this because it’s cheaper to produce.

Comment by Michelle — October 16, 2012 @ 5:28 pm


Noooooooo!!! I have 10 scuba hoodies … namely due to the length especially! I cannot imagine a shorter length will be as popular as the original. I sure hope the original sticks around and is not put to rest- that would mean no increase in scubas for me :( My question is why?? Your loyal lululemons loved everything ( did you not read the same reviews I did??)

Comment by Jules — October 16, 2012 @ 5:49 pm


So now you’re taking away features like a custom fit from the stretch panels, heavy double lined hood to stay on our heads on windy days, unrestricted movement in the roomy shoulders and arms, and length to keep our butts warm this fall? Bet the price will stay the same though eventhough now we are getting LESS.

If you wanted to cater to your shorter guests, then why not simply do a run of *short hoodies like you do with *tall pants? Instead, shortening this core item, of which length was one of the main features! The whole reason for the Scuba hoodie was to replace the Remix which was too short for the majority of us.

I am not a ‘tall’ girl by any means, only 5’6″ and this new hoodie will only just cover my navel. Just another boxy cropped hoodie. Sorry, but you have made this so generic now that there is simply no sense in paying $108+ when the only real features left that will set you apart from the competition are the thumbholes and logo. For half the price, I can get a waterproof version from Marks. For 30% less, I can get all of those features, plus a lining made from sherpa fleece that is guaranteed to withstand -15 degrees C. Sorry lulu, but until you stop cutting corners, your guests will start looking elsewhere!

Comment by CG — October 16, 2012 @ 6:02 pm


I have to agree with all of the other commenters about the length. My scuba hoodies are already shorter than I would like. I was hoping the new length would be a little LONGER.

Comment by Jaimee — October 16, 2012 @ 6:03 pm


Yay! As a petite Lulu, I love that you made it shorter! I can’t wait to check it out soon!

Comment by Penny — October 16, 2012 @ 6:05 pm


These design change got rid if everything I loved about the scuba hoodie. The weight was great, keeps you warm and the lined hoods felt thick and like they were quality made. The length was always perfect for me. Won’t be investing in the “stretch” version, keep the old version alive, and you’ll keep customers.

Comment by Megan — October 16, 2012 @ 6:13 pm


This is pretty much a fail and downgrade to me. The scuba was nice with the ribbed panels and how long it was. Those were upgrades from the Remix hoodie. Now you’re going back to a remix style with an inferior design. As an owner of over 30 scubas I will not be purchasing another one until they are longer again.

Comment by Heather — October 16, 2012 @ 6:24 pm


Shorter? I am not impressed.The scuba needed 1.5″ of extra length. The bulkyness that people complain of comes from the fabric not the length. I love the Fabric and the length. Why change a good thing?

Comment by Jill — October 16, 2012 @ 6:42 pm


Really disappointed in this new design. I’m 5’9″ with a long torso; this simply doesn’t work for me. I don’t want my back or stomach exposed, especially when it’s cold out.
I loved the side ribbing panels on the old Scuba, now that’s gone too. I’ll be looking elsewhere for hoodies I guess.

Comment by MM — October 16, 2012 @ 7:02 pm


I am very sad to hear that the Scuba hoodie has changed. I loved the lined hood, it was so comfy and looked much nicer than the unlined. The length of it was also perfect, so why change it? And thinner fabric? What on earth for? Lulu is a Canadian company so it makes no sense to design a hoodie with thinner fabric for Canadian consumers who live in a cold climate. I will be heading to the Lulu store to stock up on the OLD SCUBA STYLE like it’s the apocalypse and I’m never buying another.

Comment by Janine — October 16, 2012 @ 7:31 pm


The scuba hoodies were already too short – you need a tall and regular length hoodie!!

Comment by Sarah — October 16, 2012 @ 7:49 pm


As a women who is 5’2″, I have no problem with the Scuba’s current length and I love the thick coziness of the hood. Also I happen to have a very generous bust and if the side stretch panels are being taken out, I hope you plan on making size 14 hoodies.

I’ve had a few problems recently with quality on pants after hemming, and if this is indicative of the direction Lulu is going, I’ll just go to my local grocery store and buy their yoga wear at a fraction of the price.

I’m very disappointed.

Comment by meg — October 16, 2012 @ 7:52 pm


I’ve started loving Lulu 3 years ago, and one of the many products I love is your Scuba Hoodie. I have over 10 hoodies …. although I dislike the price (and I just noticed last night when looking over old price tags that you have already increased at least $20-$30 from when I started buying) ….. but since you always have nice unique patterns … I still continued my love. But WHY do you have to make them shorter? I really don’t understand and I sure hope this is not going to be a replacement of your regular design! Else you will loose me for sure as a hoodie collector! I have always been a Lulu Addict …. but since you started to non-stop increase prices, poorer design/quality in recent months, restict Asian shoppers to the even higher-priced limited styles Asia site …. how can I continue my love to your products?

Comment by W — October 16, 2012 @ 7:58 pm


I’m pretty sure that I have finished buying lululemon clothing unless some major changes happen. I have 8 of the scuba hoodies and I LOVE them – never felt they were too bulky or too lightweight let alone too long! If anything, they could use a few inches in length (I’m 5’8). This new scuba hoodie is the last straw. First of all your pants are all now cheaply made and come apart at the seams or pill after very little wear and now you are changing my staple hoodie!?? I’m extremely disappointed in this new design. Why aren’t you listening to your valued customers?????

Comment by Alex — October 16, 2012 @ 8:30 pm


WHAT?!?! You SHORTENED the length? At 5’11 the old scubas are WAY to short in the torso and now you shorten it another inch and a half? I suspect a lot of your taller clientele will pass on this product. You needed to make it LONGER.

Comment by Bonnie — October 16, 2012 @ 8:31 pm


totally disapointed you shortened the length on the scuba!!! they were a perfect length on me now, so for future i will prob not be buying anymore witch is irritating cause i loved my scubas for the fall and winter. why mess with something that sooooo so many people liked . ive never read a single negative comment with this sweater. perfect hood, material is nice and thick and cozy. oh well i guess all these changes your company is making(the new scuba, the triangle gusset in most pants, and other small things which in my opinion are ways for u to save money and mass produce more) will be saving me a TON of money . i for one dont want to pay more for less material. stop cheaping out lulu, go back to when u made quality clothing at an allready high price but worth it in my opinion, untill all these changes started happening that is. definatly irritating you are changing such a good thing. thats my 2 cents :) and sounds like alot of others as well

Comment by erika — October 16, 2012 @ 8:33 pm


I’m with everyone else on here. Ordered this thinking it was the normal scuba, got it, and it was horrible. Cheap, thin, no stretch and most definitely didn’t fit like my usual scubas. I own 9 and absolutely love them, and want them in all colours. Please still offer the regular scuba, especially in all these new colours!

Comment by Samantha — October 16, 2012 @ 8:35 pm


WOW! shortened the length based on customer feedback..who gave this feedback!??? I found that the most recent version of the scuba borderline too short as is- and the lack of stretch is what makes it feel like a hug- gives compression to the body; sigh* this is a sad sad day. Silver lining- Suddenly the re-sale value of my current scuba collection has gone way up!

Comment by jessica — October 16, 2012 @ 8:36 pm


The scuba was great as it was. The feedback on your website clearly reflects this. To me, this seems like an obvious way to cut corners. Why would anyone want a shorter fit of a cold weather jacket?? I love Lulu, but I am often disheartened by the language used by corporate that seems to blame the customer. We are not dumb. You obviously found a way to make this beloved jacket cheaper and are now trying to sell us on it. Just like Lulu initially told us that the bright colors were bleeding because of certain customer’s PH levels. I for one am insulted.

Comment by Dominique — October 16, 2012 @ 8:37 pm


I have bought one of these new “Stretch” Scubas, the Glen Check one. The length is too short. I’m 5’5 and it’s too short when I sit down – you ruined a good thing. Also the “new” fleece is cheap and defintely not as warm. If the side panels aren’t needed, then why is there still stretch panels on the arms? oh yeah, because it IS needed! You tried to make the hood/inside appealing by putting some contrasting stitching which looks awful (orange thread with the Glen Check, really?!) I bought it for the pattern but it will be my LAST Scuba as my 15$ WalMart one is just as good, if not better. When will you realize everything in your clothing line is getting worse and not better. Start making some changes to improve the quality of your clothes for a change.

Comment by Jlynn — October 16, 2012 @ 8:38 pm


I’m so disappointed that you shortened the length of the already perfect Scuba.

I have 2 of the old style and really wanted the new Creamsicle color. I tried it on, and while I like the stretchy fabric, I was not happy with the short length. I’m 5’6″ and I kept feeling like I needed to pull it down.

I agree with lots of the previous comments. Why not make a short version for those that want it, but bring back the old length for everyone else?

Comment by Kerry — October 16, 2012 @ 8:40 pm


Wow, I hope this means it is an ADDITIONAL hoodie and not a replacement scuba hoodie. If I wanted a jacket that was lighter & thinner, I would buy a define jacket (granted, if you don’t change that design). The whole point of me purchasing a scuba hoodie is that I want a thick, warm jacket, not a dummed-down, cheap version. I used to love the quality of your work, but now it is becoming more mainstream and something I could purchase anywhere. With so many disappointing, cheap redesigns I am rethinking my loyalty and likelihood to recommend you. Shame.

Comment by liley — October 16, 2012 @ 8:59 pm


I’m very disappointed in the changes you’ve made to the scuba hoodie. I love the double hood, keeps my back and neck warm and cozy in the cool Alberta wind. Plus the extra thickness of the hood helps to keep it on your head on windy days. I loved the side stretch panels as well since I tend to have a large bust, and they seem to give me a customized fit. The length was just fine as it was, maybe could have been a bit longer, NOT shorter….I’m very very disappointed in the changes and will not be buying the new version

Comment by Jodee — October 16, 2012 @ 9:07 pm


Ok so wasn’t this hoodie on the website for sale a week or two ago? It was sold under the regular scuba till ppl started complaining that it was missing features….ummm really????? Two years in the making??? You pulled it off the website because the the labels were wrong and it had to be “corrected”. Almost every comment on here is negative….I’m glad that ppl question your $$$$ motives…I’m like a parent that is very disappointed….my $$$ will not be spent on your hoodies, maybe somehow you could market that too?

Comment by Stef — October 16, 2012 @ 9:17 pm


Less fabric + less seams = cheaper for Lulu to manufacture.
Lower quality we’ve been seeing + unhappy customers = less sales.
Where’s your business sense, Lulu?

Comment by DD — October 16, 2012 @ 9:59 pm


Disappointed and disgusted.

Lululemon has sold out- it’s all about the last dollar they can wrest from their customers. I am delighted to see the backlash regarding the Scuba. Lululemon attempts a sneaky change, customers notice and Lululemon returns with some phony marketing to justify the changes. Sure, new customers may fall for the ruse but hopefully there are enough returning customers buying for quality instead of the logo. As I’m seeing on the various Lululemon message boards, quite a few returning customers are disappointed enough to leave Lululemon behind. I can only hope that message reaches Christine Day or some hotshot in corporate who actually makes decisions.

Previous to the Scuba snafu, the Lululemon quality issues were popping up frequently but in relatively isolated circumstances. Threads unraveled on crops, material consistency gravitated toward more polyester, and untested dyes ran rampant. However, none of these incidents were large enough to affect the entire community and galvanize the whole group into action. I do hope that the Scuba cost-cutting measures are that tipping point and that many customers leave Lululemon for competitors, or at least provide significant feedback to push Lululemon into action. I have had enough, and I hope that many others have too.

Comment by brsco — October 16, 2012 @ 10:17 pm


Cannot express my disappointment in the new Scuba hoodie design. Shortening the length 1.5″ will do nothing for my 5’8″. The length and the double layer hood (and the stretch panels) were the features that I loved, compelling me to buy Scuba hoodies over other products available on the market. I wear these pretty much year round in Newfoundland, none of the new features will make this a practical item for me in the future. Will be in Halifax in 3 weeks, hoping to get another Scuba before the new ones make their debut…

Comment by Krista — October 17, 2012 @ 2:22 am


I would have bought every color in the old style scuba this year. So disappointed. I have the creamsicle and I’m trying to like it, but like a bad relationship….it’s not working out. I keep pulling it down and have to wear a longer tank underneath so skin doesn’t show. That’s not cool. Please make a longer version.

Comment by Holly — October 17, 2012 @ 4:25 am


I’m confused what feedback you’re hearing where people were requesting a shorter length and a thinner hoodie. Seems like a cost cutting measure to me. Everyone I know prefers the longer length of the scuba, even the shorties. I’m extremely disappointed in this new change as I love my scubas but unfortunately will not be purchasing anymore since Lulu is reverting to a cheaper design and pegging it on its customers.

Comment by Colette — October 17, 2012 @ 4:39 am


This is horrible!!! Why not just make a shorter version for the petite women?? Now you’re going to lose so many customers. There are a ton of us on blogs that loyally shop your store every Tuesday after your uploads. We don’t want a cheap version of the Scuba. We will buy what you make if it’s done right. This will ultimately hurt Lululemon’s profit. Why try and make the profit by cutting costs on the product?? Losing customers will hurt much worse. Wisen up.

Comment by Brenda — October 17, 2012 @ 5:33 am


I think the vast majority of us are super unhappy and disappointed by this change! I wanted to add my own thought though as some one who is 5’2″- I LOVE the old Scuba and the length was perfect. Yes I am short but that just made the hoodie come to that perfect bum covering point and that helped even more to keep me warm (and it looks good!). Why would we customers want a cold weather hoodie that is thinner and has an unlined hood (and is short and boxy)? Really Lulu?

Comment by Hannah — October 17, 2012 @ 5:51 am


I agree with so many other commenters here. I love the Scuba just the way it is. Longer length is perfect, even though I’m 5’1. Stretch side panels and lined hood: perfect. It makes this hoodie fit like no other, and if you take those away, like the others said, I can go to Costco or Gap and get the exact same hoodie for half (or cheaper) the price.

So frustrated with all the core design changes lately and the awful new designs (hello, dog runner pants? Diaper City). If you take away the few remaining loved core pieces, I’ll be one of those that goes elsewhere.

Comment by Izzy T — October 17, 2012 @ 6:38 am


I think the only person clamoring for this type of “improvement” would be Christine Day in her ongoing reign of “spin” at Lulu…outsourcing to unproven manufacturers and using an inferior material, yet calling the product, “new and improved”. Just like what she did with Via at Starbucks- that was such a H-I-T…NOT! Isn’t it about time to cue Chip back in to bring Lulu back into the light?

Comment by Laura — October 17, 2012 @ 6:44 am


Of all the comments above, I think I saw ONE person who was happy to hear about these changes. I sincerely hope that Lululemon will heed the pleas of their loyal customers and keep the beloved Scuba the way it is. If it ain’t broke, don’t fix it!!

Comment by Julie — October 17, 2012 @ 6:54 am


first, let me say that i am 5’5″ with an average length torso for my height. that is to say, i’m about average in every way – average height, average size (6), and average torso length. the scuba did NOT need to be shorter. it was the perfect length – it hit right at my hip bone. it wasn’t bum covering, and certainly wasn’t too long (in fact, in the dead of winter i would LIKE a longer bum-covering length scuba to keep me WARM). the current – or should i now say old – scuba was either perfect length, or too short as it was. definitely DON’T need one shorter. sounds like just another cost cutting measure for lulu. isn’t is bad enough that you were charging $108 already?? at least i felt like i was getting a worthwhile jacket/hoodie for that price. no way will i be buying any scuba hoodie stretches.

Comment by sophia — October 17, 2012 @ 8:08 am


This is an epic fail and no amount of PR will make me believe that this scuba was attempt to improve the original one.

I am sorry, but the only “feedback” lulu seems to listen is the sound of the cost-cutting measures. I will believe that it was not the cost-effort only if this new scuba is less expensive than the original one. Since you need less material and the material is cheaper than before – the only logical thing is to charge for this scuba less than for the original.

Comment by Valerie — October 17, 2012 @ 8:34 am


The Scuba needed to be 2″ longer to be perfect… shorter means I just can’t wear it. And I’m only 5’7″. I am so sad because I was waiting for the perfect color to come out for a new hoodie for the winter. I’m disappointed and will buy from somewhere else instead. This is an obvious cost cutting move, not a design improvement in any way. I’m surprised the thumbholes are still there – they got cut from the men’s line a couple years ago and never came back, even though that’s the feedback I see on the suggestion board every time I visit a store.

Comment by kim — October 17, 2012 @ 8:35 am


Looks like I don’t need any more Scuba (*stretch)’s!

1.5″ shorter won’t work for me.
I need the double layer hood as it gets to -40: either my head is warmer or my back/shoulders stay warmer with a double layer.
Getting rid of stretch panels and making it more streamlined won’t work for me.
The description of cotton fleece makes it sound thinner (cheaper) than the old fabric.

Money in my pocket, and it will drive me to other brands when I want a new hoodie.

Comment by Melissa — October 17, 2012 @ 8:35 am


im 5’6, with a long torso. the current, NEW hoodie is too short for me and I don’t like that the “side panels” are gone. also, I have owned MANY previous scubas…and they are of excellent quality! saw a Bordeaux hoodie over the weekend and couldn’t BELIEVE how POOR the quality felt to the touch! it was NOT soft, like past scubas and the zipper was metal and constantly sticking, while zipping in the store! For $108, plus taxes, my hoodie better be PERFECT!! Instead, I walked out….and bought a gorgeous hoodie, for more than HALF the price off, from Hollisters! I would like to add, the material they use for their hoodies, felt like a million bucks! You lost my business for hoodies, until you bring back the old ones. and why have you never made a “come back” of the Remix LUX hoodies???

Comment by Tiph — October 17, 2012 @ 9:09 am


I purchased this hoodie in black swan when you were still marketing it as the regular, high-quality scuba classic. It was disappointing to receive a low-end hoodie that could have been purchased at the gap or any number of lower-end mass retailers.

I buy lulu because of the high quality and unique product – please don’t take that away!!! I own a live simply from last season that exemplifies this quality and I absolutely love it. I was really hoping to add a scuba to my collection.

I hope this new scuba will be priced lower in accordance with the quality although I will not be buying it.

Please make new scubas in classic design and quality and if anything make it longer and pockets deeper!

Comment by Carrie — October 17, 2012 @ 9:56 am


I find it so ironic that lulu has teamed up with Specialized for the women’s cycling team and yet doesn’t seem to have learned from that company’s past mistakes. Christine Day should read Bicycling Magazine’s article on Specialized founder and CEO Mike Sinyard – see what happens to your base of loyal customers when you look to cut costs and appeal to the masses. Here’s hoping someone can right the ship before it sinks, as he was thankfully able to do.

Comment by Joanna — October 17, 2012 @ 11:47 am


The unlined hood, lighter material make the scuba look so cheap it’s offensive that you would charge $108 for it – my cheap university sweatshirts even have a double layer hood and they were nowhere near that price! As for the shorter length, being 5’9″ with a long torso I will no longer even be able to wear this. Thanks Lulu :( Used to love the scubas…

Comment by Sara — October 17, 2012 @ 12:18 pm


So let me get this straight…this hoodie was 2 years in the making and you forgot to label it Scuba Stretch to the point where you had to pull the product from the website to label it correctly? Does that make sense?? NO!

Plus you cheapen the hoodie by removing the ribbed panels, lined hood, and length and then dont pass the savings onto us? Hmmmm!

I wont be buying any of these wannabe Scubas! I am glad I have what I have and can now put that $ that I would have spent on more Scubas in my savings account!

Comment by Barb — October 17, 2012 @ 12:31 pm


Less fabric, fewer details, more plastic.

And you call this an update? C’mon…

Comment by Maria — October 17, 2012 @ 2:12 pm


We hear your passion about the Scuba Hoodie and its evolution. Our commitment is to innovate and to create new design features, technology and functionality in our products. Updates like this, and with many of our other products, are examples of how that innovation shows up. We hope that everyone loves this new version as much as we do. If not, we want to hear about it. Design feedback is collected online, from the Guest Education Center and in our stores. If you’d like to connect with an educator, feel free to reach out to us by phone (1.877.263.9300), email (gec@lululemon.com), leave a review on http://www.lululemon.com or pop into your local store and chat with an educator.
~ Siya
GEC Online

Comment by lululemon athletica GEC — October 17, 2012 @ 4:48 pm


VERY dissapointed, the was a very bad choice. The new hoodie is too short and seems very cheapened. I probably will not buy anymore of these and will take my business elsewhere.

Comment by Kristen — October 17, 2012 @ 5:12 pm


Really?!

yUu decided to cheapen a core piece and but costs in the manufacturing process and are trying to pass it off as design improvement?

Shorter + Cheaper fabric + no custom stretch side panels + unlined hood = Fail

I would love to hear what is better about a thinner and shorter hoodie? And i would love to see the “feedback” asking for these changes. Add this to the triangle gusset, cheap Define stitching, sheer wunder unders, terrible terrible bleeding issues and unforgiving power Ys for the reason i am taking my money elsewhere. Such a shame but lululemon, shame on you!

Comment by Stephany — October 17, 2012 @ 8:07 pm


What a PR nightmare. You change a design thinking no one will notice and when the army of lulu lovers lash out you pass these off as intentional design changes that benefit these customers? Sorta sounds like bleeding being a symptom of the wearers’ pH. Seriously?

You guys really screwed this up. I’ll be giving my money to Kira Grace and Athleta from now on. Good luck with that bottom line.

Comment by Sara — October 17, 2012 @ 8:19 pm


When you say you’re listening to the feedback in order to continually “update” fan favourites, you must mean the feedback of your investors wanting to maximize profit for minimal materials.

Most of the design changes that have been made have not been for the better of your consumers (reducing fabric, reducing quality while increasing prices) but for yourselves and investors.

Glad to know where you as a company stand. Continue “redesigning” and see where your company ends up after the lulu hype dies down. The gravy train that is LLL will continue to die down as the company continues to produce subpar quality clothing for astronomical prices and lose many loyal customers.

Go back to your roots.

Comment by Disgruntled — October 18, 2012 @ 2:11 am


Triangle gussets! Bleeding neons! Discontinued Strides! And now, short, cheap Scubas?! Yeah, I’m done. Perfect pieces don’t need to “evolve.” Just give us great quality and gorgeous colors.

You say you hope everyone loves this new version, but hello–they DON’T. You’re losing customers left and right with crap like this. Final straw for me. Looking forward to saving hundreds of dollars every month now that I won’t be blowing it on Lulu.

Comment by KT — October 18, 2012 @ 12:00 pm


The new hoodie is AWFUL i loved the length of my original scuba’s. I am 5’6 and this is far to short. The whole thing seems cheap yet still the same price.

Comment by cara robbins — October 18, 2012 @ 12:02 pm


For real Lulu…these new Scubas are TERRIBLE. Please stop ignoring the outrage over this and DO something!

Comment by farrah — October 18, 2012 @ 4:30 pm


I am 5 feet tall. The old scuba was a good length for me. I can’t imagine that the tall gls will like the new one! I won’t be buying cheap quality products from lulu anymore.

Comment by Anna — October 19, 2012 @ 11:14 am


I love Lululemon… I’ve probably spent around $800-$1000 on your products so far this month, which I partially attribute to my scramble to get as many of the old scubas as I could before they’re gone. I am such a fan of all things Lulu, I feel like there is so much attention to detail. Lululemon clothes are the epitome of what makes a woman feel confident and comfortable. Unfortunately, as much as I hate saying it, I think this one was a mistake. With as many positive reviews as there are on the original scuba, why would you mess with perfection? Based on the comments it seems like 95% of people are unhappy with a loss of the side panels, double layer hood, and most of all shortening of the scuba. I know it may take some time, but I really hope the old scuba is brought back so we all have the oppertunity to stock up on this wonderful staple. I’m not trying to be negative because again, I’m the one of the biggest Lulu fans there is. I just want more colors in the OG scuba!!! Thank you!

Comment by Melissa — October 20, 2012 @ 3:25 pm


I have been shopping at Lulu since the first store opened in Vancouver. Over the years, I have noticed a continual decrease in quality. The new scuba design is the final straw. I will no longer shop at Lululemon until I see a return of the quality that loyal customers deserve!

Comment by Jessica — October 20, 2012 @ 5:00 pm


okay what? I am only 5’2″ and I found these just right almost too short to begin with now you have made them SHORTER? For who? For what? Who would want a SHORTER scuba? Have you all lost your collective minds? Were you spending too much time in hot yoga and sweated out some brain cells? This is ridiculous. An unlined hoodie? Really? In Canadian winters? There’s no bloody point to that. And taking away the side material? That was the stuff that made it a stiff hoody and worth the money. Now I can get this EXACT hoodie at costco or old navy… in fact I can get better at Athleta especially now that they deliver to Canada….

Comment by herselftheelf — October 20, 2012 @ 7:56 pm


I used to LOVE the length of your clothing. First athletic clothing manufacturer to really get it. Other manufacturers always cut shirts too short and they ride up when you’re working out or just wearing them to and from your workout. Now that you’ve made them shorter, they are awful! If you wanted to please women who are more petite and couldn’t wear these before (like my sister-in-laws), why not just add a petite sized range!

Now nothing in your stores fits – I’m 5’10″, 140 lbs – so everything used to fit me! I think you’ve really lost site of who your customer is.

Comment by Tracie — October 21, 2012 @ 11:54 am


I’ve literally worn my original Scuba Hoodie to threads and finally decided it was time to trade it in for a new one. But now I discover that you’ve changed the design!? I’m a short girl at 5’2″ but the original length was perfect. I bike to work and back pretty much everyday and the Scuba is great on those cool spring and fall days. I love that I don’t have to worry about it riding up and exposing my lower back. The double layered hood is also great on rainy days. Now that you’ve gone and screwed everything all up, I don’t know what I’m going to do.

Comment by Nicole B. — October 22, 2012 @ 7:48 am


Please keep the old scuba. The new version feels cheap, is not warm and is NOT Lulu standard. Definitely not worth $108.

Comment by AL — October 22, 2012 @ 11:00 am


I tryed on the new scuba hoodie in toronto a couple days ago and was so disapointed. Im not a fan of the new length … Its really short and boxy and not flattering at all , and where did they stretchy side panels go? Sorry lulu but this new scuba was a complete fail.

Comment by Tania c — October 24, 2012 @ 12:44 pm


Bring back the old one!!! PLEASE!!!!!!!!!!! The new one is so bad.

Comment by lindsay johnson — October 27, 2012 @ 4:01 pm


If the original Scuba Hoodie was inspired by deep sea diving in chilly Canadian waters, this new “stretch” version must have been dreamt up while lounging in a lukewarm kiddie pool.

Seriously–not only is the quality not there, but the design is ridiculous! Way too short, way too thin, and WAY too pricey!

I hope all this mini-uproar is as well-heeded as whatever alleged “feedback” caused you guys to make this unfortunate change in the first place. Bring back the original Scuba, and you’ll bring back your loyal customers.

Comment by spero — October 30, 2012 @ 8:22 pm


Lulu I understand evolving with the business times, however don’t your customers keep you in business? Why the decrease in quality? Furthermore being tall myself I have loved the longer lengths. No longer will I be buying lulu

Sincerely,
Another lost lulu customer

Comment by Converted yogi — November 2, 2012 @ 9:36 am


Feeling very sorry that I just fell in LOOOOOVE with the original scuba this season. I can finally afford it in every color and its not available anywhere? Please bring it back and sell the stretch along side- they are clearly different garments. As a trained design professional myself I beg you to stick to the high standards you originally set or risk losing new devotees to the competition before we even have a chance to try other products.

Comment by phoenix — November 2, 2012 @ 10:53 am


EXTREMELY disappointed with the new design, I tried one on yesterday; it felt flimsy, small, short, to be honest it was CHEAP! Obviously there is something wrong with it when you see the hoodies piled high and doesn’t look like one has sold. Lululemon gas failed it’s loyal customers, hopefully you fix this mistake and actually listen to the feedback you are getting. Seems like another fail(the removal of the still pant) by Lululemon.

Comment by Kelly — November 4, 2012 @ 7:08 am


+1 for another lost Lululemon customer. This is such a joke. However, it doesn’t appear to matter that your customers, the ones who keep you in business are upset. Forget them right? As long as you guys are saving money, that’s all that matters. *insert a slow golf clap here* Well it looks like a lot of people will also be saving money – by not shopping at Lululemon any longer.

Comment by Coke — November 4, 2012 @ 12:00 pm


I just bought my first scuba hoodie this summer (the original version) and I love it so much – but anything shorter than this would be too short, and I love the lining in the hood. I’m not interested at all in the *stretch – it just seems shoddy in comparison! But I would definitely buy more original scuba hoodies if you brought them back. I’m constantly checking the online store but the only color available in the original design is black… I hope this changes soon!

Comment by Claire — November 7, 2012 @ 4:41 pm


Just trying to bring down production costs lulu? Shame on you!!!!

Comment by April — November 20, 2012 @ 6:51 pm


My scuba hoodies are one of the few things in my wardrobe that I can’t live without, and I love saving up to treat myself to a new one when the weather gets chilly. However, to echo the concerns of everyone above me, this hoodie is a disaster. Too short, too thin, too cheap. I was willing to foot the steep price tag for the old version, but this is just pathetic. If I wanted something short, crappy, and flimsy, I could buy it for much cheaper. Honestly shocked you would insult your customers in this way by LYING and saying the changes were based on customer feedback. If you are so dedicated to customer needs, this hoodie would be off the shelves already. DO BETTER.

Comment by Steph L. — November 23, 2012 @ 9:46 am


I agree with everyone else. The new scuba is cheap looking with metal zippers and thin material. I’ve stopped buying lulu a while ago due to all the ugly styles and poor manufacturing . Can anyone recommend a new line.

Comment by Jodi — November 26, 2012 @ 3:57 pm


I am in agreement with everyone else…I hate the new scuba *stretch*. I have been buying lululemon products since mid 2000 and I tell ya I won’t be buying this new hoodie. What a disappointment! I recently had a baby and was SO excited to treat myself to a new hoodie post baby and left the store discouraged. I love the old scuba hoodie and don’t understand why it changed. Will it be produced again!? My money will go elsewhere if the previous version doesn’t come back and that’s a shame. I’ve loved lulu for years…please listen to us and bring it back! The thought of buying them used on EBay doesn’t excite me

Comment by Krista — November 26, 2012 @ 8:27 pm


Hi Krista,
While I haven’t heard plans for new colours and patterns for the Scuba Hoodie for the rest of the winter season, I suggest keeping a close eye on your product notifications in the new year as we might see new colours then.
~ Siya
Online Community

Comment by lululemon athletica GEC — November 27, 2012 @ 9:01 am


Siya, Is that a yes to Kristas question? Are you continuing with the OLD Scuba Hoodie in the new year? I too am one of the many disappointed in the new design…

Comment by Csaey — November 27, 2012 @ 11:05 am


Hi Casey,
I don’t have any insight to what items we’ll see in the new year however there is a chance that we’ll see the Scuba Hoodie’s return. Just like all our product, there are times we don’t see an item for a few seasons however they can make a come back! I can certainly put in your word that the Scuba Hoodie is a style you’d like to see in the latest colours and patterns.
~ Siya
Online Community

Comment by lululemon athletica GEC — November 27, 2012 @ 1:40 pm


Oh I’m so sad! I loved the long scuba hoodie! I’m 5’5 and this new stretch version is no good at all! please keep the old design! I loved the side panels and the soft lined interior! There’s no hoodie out there like the old one… now what will I buy… NOT the stretch version! So sad … And very disappointed in Lulu for doing this. :-(
please keep the original version! It was my favorite item at Lululemon!

Comment by Cynthia — November 27, 2012 @ 4:17 pm


I recently went into a lulu lemon and tried this on. I absolutely hated it! It felt cheap and flimsy. Honestly lulu lemon used to be a company that actually cared about customers and produced good quality clothing pieces, but with this new change it seems the exact opposite is coming true. If the old scubas don’t come back I’ll be buying TNA from now on. Sooooo disappointed in lulu for this. Won’t be shopping here anymore.

Comment by Ashley — December 21, 2012 @ 5:52 pm


+1 for another lost customer
The “new” scubas feel cheap, look cheap, leave all sorts of fuzz on things worn underneath, are not warm at all, and are way too short.
I got one and the first question out of a friend’s mouth was “is that from Wal-Mart?” … seriously, she barely picked it up before saying it too.
It is obvious that the changes were done to decrease cost and increase profit.
Sad to say, but lululemon is no longer a leader and no longer worth the money.

Comment by Kat — December 30, 2012 @ 3:09 pm


Do not like this new hoodie. Just bought a Scuba hoodie in my usual size, but was in a rush at the store, not realizing it’s this new Stretch. I’ll be taking it back, as it’s not even close to being up to the old standard. It doesn’t fit comfortably without the side panels and the unlined hood looks cheap. You could easily get something the same for less than half the price almost anywhere else. This, combined with my new wunder unders that pilled on the thighs after only 4 or 5 wears, has turned me off of Lulu. They can kiss the $300-$400/month I give them goodbye.

Comment by Ginger — December 30, 2012 @ 7:56 pm


Well it looks like this company has “jumped the shark.”
Not only did I love your products, but I am also a stock holder in the company. Why change a good thing? Some of us live where it gets really cold for months on end and the thick scuba was heavenly on a frigid winter day. I have a thinner Lululemon jacket, it’s called my Define jacket. I feel like the original scuba was the center of your company. Why stray from a winning formula? Were sales of the original scuba dropping? I feel like it is nothing but downhill from here for Lululemon. This change has opened my eyes to the writing on the wall for the direction of the company. Business 101: You don’t mess with a winning formula. Going to be selling some stock soon.

Comment by Kristin — December 31, 2012 @ 1:20 pm


Was very sad when I went into Lulu this December.. I was just so excited to buy a new Scuba.. I was so dismayed to find that the side panels, thickness and length has been removed– I am 6′ and Canadian– I rely on these clothes to be functional for work.

Comment by KC — January 1, 2013 @ 6:56 pm


I received a new scuba for Christmas and I’m soooo disappointed. It doesn’t fit nearly as well as my other one, and I didn’t understand why until I came here and saw that it is a new design. I can’t properly express my frustration and disppointment. Bring back the old design, please!

Comment by Ruth — January 3, 2013 @ 2:56 pm


So disappointed with the new design. I can understand wanting to update or come up with variations of a design, but why do away with one of your most popular and signature items? Isn’t the above feedback enough to bring the design back? I would easily have spent $300+ at Lululemon every month or so if you had kept the original Scuba. Now I’m not so sure. :(

Comment by Candice — January 9, 2013 @ 1:55 pm


Had a good laugh reading all the comments and lack there of with the responses from Lulu themselves. Have to agree with everyone. Went to buy a new one and ended up buying a TNA one instead.

The thing is if their product lasts for years they can’t make even more money. So they cheap out and unline the hoods and tell us it’s bulk? Honestly how much bulk is a thin piece of cotton in the hood? And it’s true the lining keeps the hood looking newer longer.

Shortening the length means less money spent on fabric. But they say it’s what we want? Who really wants a short hoodie? That everytime you lift your arm or bend over your back shows? Not me.

Giant FAIL

Comment by lolz — January 30, 2013 @ 9:16 pm


Totally agree with the comments– “Don’t fix what isn’t broken.” On that note, there are shorter lulus (at about 5’7,” I am not one of them), who benefit from the shortened length. Hey Antonia, why not make a short one (ie. Petite size) AND the original length? I know… genius!

As for the lining, the rationale for removing it makes no sense. Please don’t insult your customers (by using the word “improved”) who are already overpaying for products.

Lululemon, you had so much positive feedback on the original scuba. There is an entire, very large, customer base who want the ORIGINAL scuba, and will likely purchase it in whatever colors you choose to produce. You want your money, and the people want their original scuba. I see only one (very simple) solution….

Comment by Kat — February 2, 2013 @ 9:09 am


Please. I’d love it in cream or beige.

Comment by Kat — February 2, 2013 @ 9:12 am


New design is CHEAP!

Bring back the longer, thicker, lined hood. Why in the world would I PAY $108+ dollars for a cheap hoodie??????? Not impressed.

Comment by KJ — February 3, 2013 @ 12:15 am


Seriously disappointed in some of lulu’s “evolution” over the pas 2 years. This “evolvement” would be a welcomed change if it were not CLEARLY a means to save money on fabrics/ manufacturing process and maximize profit margins. There is no way that a thinner, less substantial, 1-ply product is an improvement to an already flawless design. I can understand evolution as far as thumbholes, stretch panels etc while MAINTAINING quality, but to make such drastic changes is quite the gamble when your price point has not diminished along with the quality. I have been a lulu lover since the beginning, it is literally all I wear. I have at least 10 hoodies currently, many grooves, stills, WU’s, stride jackets, Define’s, Tanks, Bra’s headwear etc, and I am not impressed with the majority of changes in the past year. A lot of the prints have become tacky and/ or lifeless IMO, especially what is available for purchase on your website. Do people in rural areas not deserve access to pretty colors and prints also? Seriously disappointed customer right here. I have spent thousannds and thousands of dollars of my hard earned money on items that now lack the quality and function that once made lulu stand out from the pack. I never thought I would see my brand loyalty swayed like this, but to cheapen almost ALL garments and pass them off as improvements is Low. Not what I expected from my beloved lulu. :(

Comment by Jenn — February 8, 2013 @ 8:11 am


Hey Jenn,
I love your passion for our product and what you want to see in technical garments.We always appreciate feedback, so keep sending it our way. It’s what helps us innovate and make choices for future. If you ever get a product which you loved or didn’t love, I highly recommend sharing a review on the product about how you found the fit, features and function. All of the reviews and gone through and we collect the feedback from there and send it onto our designers to take into consideration. Some design feedback can take time to see as our designers work several seasons ahead of what is currently out.
Thanks again,
~Jenna

Comment by lululemon athletica GEC — February 8, 2013 @ 12:18 pm


This is a huge bummer! I have one scuba hoodie – a longer, lighter version that was produced a few years ago. I love it. Whatever happened to the LONGER scuba hoodie?
The current scuba hoodies, and now this new one are too short for my torso (I’m 5’10″). Guess I’ll be shopping elsewhere…

Comment by carla — February 16, 2013 @ 9:08 am


I don’t care if you keep this new version, but PLEASE bring back the last version, with the longer cut and thick fitted fleece. The things you changed about the Scuba Hoodie are what made it perfect. The new material is too light. Doesn’t serve the same purpose at all. I can buy lighter, synthetic-feeling sweatshirts anywhere, but the wonderfully heavy, fitted, flattering original Scuba Hoodie was different than anything available. Please bring back the last version! Keep both versions and you will have pleased everyone.

Comment by Gayla — March 4, 2013 @ 10:35 am


The new hoodie sucks. Thanks for hearing my passion.

Comment by Andy — March 14, 2013 @ 9:31 am


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