postcards from los angeles

running man

You don't ask questions if there's a  chance to kiss the grey goodbye and set sail for the sun. Our Creative team escaped to SoCal last weekend to capture the LA Marathon...except it rained in California and was gloriously sunny in Vancouver. (Why is Alanis Morrisette's "Ironic" coming to mind?)

pack your bags. you're going to los angeles.

Those words are music to any Vancouverite's ears. In March, there's a 99% chance of finding better weather anywhere outside of the city. This weekend it was not so.

Nothing could be more fitting than our videographer's out-of-office response: "Life isn't about waiting for the storm to pass. It's about learning how to dance in the rain." The team took their cue from Fred Astaire himself. Sure, it poured yesterday at the LA Marathon. That didn't stop the team from capturing the amazing (albeit soggy) time had by all the athletes. 

If our marathon packing list and race-ready guide got you excited for your upcoming race (or at least stoked to set goals to run next year), we hope you'll like this visceral motivation. If they can do it in the rain, so can you.

 LA marathoners

Los Angeles couldn't rain on their parade.

The first athlete

The first wheelchair athlete screams by the team at the 50:21.

Brentwood Assistant Manager Molly

Can anything wipe that smile off of Molly's face? We think not.

The Brentwood cheer station broke sound barriers.

congratulations Alivia!

Assistant Manager Alivia set a new PR despite the rain. Goodbye, 3:15. Hello, 3:07.

So many marathons, so little time. Race season has our heart rate soaring. Up next? We interview our ambassadors who are headed to Boston. Get ready for more inspiration to put a bit more spring in your step.

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Wow!! Great photos! It seems rain may help with PR. Congrats to all who braved the weather and made an amazing day and a memorable race!

Comment by erin m. {{well in l.a.}} — March 21, 2011 @ 4:16 pm

Congrats to all who ran this marathon!! I heard rain helps keep you cool so can sometimes keep you going during a marathon – that being said it may also all be in your head. ;) Either works!

Congrats to setting a new PR Alivia!! That’s amazing news and we couldn’t be happier. :)

Comment by Aleksandra S — March 22, 2011 @ 10:59 am

Great photos….who were the finalists?


Comment by bob — March 22, 2011 @ 11:41 am

it’s like rain on your wedding day…..

Comment by ashleigh — March 22, 2011 @ 11:21 pm

Great job to all the runners (swimmers?)

At the risk of sounding shallow, does anyone know the make of the yellow shoes worn by two girls from the Brentwood Cheer Squad?


Comment by Charlotte — March 23, 2011 @ 3:54 am

Great work Everyone! The marathon is challenging enough… add a little rain and it’s a true adventure!

Molly YOU are AMAZING!!!!

Comment by Shirley @ Sweet Cheeks HQ — March 23, 2011 @ 9:08 am

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