run down on SeaWheeze 2013


SeaWheeze – finishing strong and with a smile

sw start

As the copywriter for the SeaWheeze Half Marathon, Ella had the unique perspective of being (almost) part of the SeaWheeze event team and also a registered runner. She hopes you got a laugh out of the kilometer marker signs.

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coming back from injury

My goal of finishing Saturday’s SeaWheeze half marathon “feeling strong and with a smile” terrified me. A competitive runner since high school, I broke my ankle two years ago and even after surgery the doctors weren’t sure if I could run again.

SeaWheeze 2013 seemed like a good test of strength – joining 10,000 beautiful people moving along the Seawall like a school of brightly-coloured fish would be incredible even if I had to walk the whole way.

After a long day working as “athletic concierge” at Friday’s Solutions Desk, I worried my legs were ruined for the next day’s run - the music at the SeaWheeze Showcase Store was so good we whistled danced while we worked.

Luckily one of our design assistants gave me a hot tip: take an ice bath (terrible for the first 10 seconds, wonderful for the next 10 minutes).


Saturday at 5:30am the Vancouver Convention Centre was already humming with the energy of 10,014 runners and thousands of loved ones cheering for them on, plus the incredible volunteers who gave their time to make the weekend happen.

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Adrenaline washed away the worries and I found my crew in the crowd. We bounced through the dynamic warmup (there may have been some booty popping involved) and into our start corral.

sw crowd
I queued up the Strava, started up the Jay-Z (the Skull Candy earbud swag at the end is a definite upgrade from the headphones I ran with!) and we were off.

sw dance
The rowdy cheer stations (think BC Lions cheerleaders and incredible lululemon store staff) lifted our spirits and our legs had to follow.

sw run seawall
Best part of my run? Discovering our lead run designer Casey and I have the same stride. We supported each other during different parts on the course, and having a friend at my side from start to finish truly made my SeaWheeze day.


celebrating at sunset

After a waffly runners’ brunch (blueberry compote, mmmm) it was time to prep for the Sunset Festival: second brunch, foot massages, manicures and third brunch were in order.

sw finish

The sun had come out and Stanley Park was full of mats rolled out for Ryan Leier’s 5,000-person yoga class. We were nervous about practicing yoga so soon after running a half marathon but Ryan’s playful spirit and real-talk teaching style had us jumping, dancing, laughing and even hugging our neighbours.

All yoga’d out, it was time for a bevvie on the patio! Connecting with runners I hadn’t seen yet over a well-deserved beer was another highlight – I found the rest of the Brand Creative team lounging on the grass and we swapped “war stories” and compared blisters (it was less gross than it sounds. Or maybe we were just cracked.)

As the sun went down, the moment we’d been waiting for arrived: after a fun opening act with Passenger, Xavier Rudd took the stage. He had treated us to sweet acoustic number during class (Best. Yoga Music. Ever.) and hearing his full set, live, was a concert to remember. Rudd’s albums are good but his live performance is next-level. It was the perfect finale to a weekend I’ll cherish forever – kind of like a runners’ high that won’t wear off any time soon.

To see what everyone was saying about SeaWheeze this weekend, check out our #SeaWheeze social stream at

Want to see more of what went down at SeaWheeze weekend? See it here, and share your experience below!

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Ella! It was so cool to meet you on the SeaBus Saturday morning. I’m glad you were able to finish the race “strong and with a smile”. Congrats!

Comment by Kelly — August 12, 2013 @ 2:19 pm

Thank you Lululemon for putting on this fantastic event!

Comment by Nicole Dobernig — August 12, 2013 @ 4:05 pm

Thank you Lululemon! We can’t wait until the next years.

Comment by INFOFIT — August 12, 2013 @ 4:08 pm

Beautiful picture, ecstatic commentary, loved it all, Cheers, cheers Ella tante Toetie

Comment by toetie — August 12, 2013 @ 7:09 pm

Thank you to Lulu for putting on such a wonderful event! The swag was great and despite thousands of participants the event seemed to go flawlessly, lines moved quickly, and there was plenty of space to not feel over crowded in such a crowd (except for during the half!) The effort put in to planning was noticed. Sadly, we missed the Friday yoga class, but the Saturday yoga in Stanley Park was the best I’ve ever been to! Amazing energy and a perfect playlist from a playful instructor made for an unforgettable yoga experience. An excellent ending to the weekend! Thank you! I will see you next year for sure!

Comment by Rese — August 12, 2013 @ 7:15 pm

The SeaWheeze was the best race ever! The camaraderie was palpable, and everyone was wearing a smile. Of course, this was the best-looking group I’ve seen so far at any race (fantastic outfits). The many hydration stations and characters along the course kept me groovin’. Well-done lulu, I’ll be back next year!

Comment by Christine Bonner — August 13, 2013 @ 10:21 am

Thank you Lulu!!! One of the most memorable weekends of my life! Awesome location, great people, great events going on all weekend. Can’t wait for next year!!! This is a race I will never miss!

Comment by Rachel — August 13, 2013 @ 10:54 am

Hi Kelly, it was great to meet you too – it made my day to make a new friend before the sun came up – and how about the girl who gave us the Icy Hot on the escalator at Waterfront station?!

Icy Hot roller ball = game changer.

Looking forward to SeaWheeze 2014 already! :)


Comment by Ella — August 13, 2013 @ 11:37 am

Dear Ella,
thanks for showing this to us in Germany. Brings back West Coast memories :)
God bless!

Comment by Gerrit-Willem Oberman — August 13, 2013 @ 1:56 pm

Hi Lululmeon!
This was my first year running and I just want to say that this was the most amazing experience of my life. It was so fun and inspirational. Lululemon in an amazing company but not just an company but a family. I want to work for lululemon one day and really be apart off everything that it supports because I agree with every last quote on the bags. Thank you for inspiring me to run 13.1 miles and for making me a more confident person! Thanks lululemon, can’t wait until 2014!

Comment by Emma — August 15, 2013 @ 6:43 pm

Thank you Lulu for putting on a great event it was my second time running your race, and all I can say is its the best supported, organized large race I have ever done….. Well done

Comment by Tana — August 18, 2013 @ 8:45 pm

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