san francisco marathon 2012



At last Sunday's San Francisco Marathon, our cheer station was set up at mile 23.5 - literally the last corner before the end of the race. Our San Francisco educator Lark recaps what it was like to be the light at the end of the tunnel for all the athletes that ran.

We sit and we wait, anxiously anticipating for the first runner to make the turn past our cheer station and on to the last leg of the race. Our shipping container headquarters is looking great and as the DJ finishes setting up, the team gets the signs together and we are ready for action.

The first man swings around, tired and sweaty. Even in his exhaustion he takes a second to notice the people dressed in neon, yelling as though they have had too much caffeine, crazed and jumping up and down in lemon suits. Through his exhaustion a small smile appears and we all see the reason we are here. It’s mile 23.5, after a grueling course of concrete and San Francisco hills, they have finally made it to us and even the strongest of runners need a little help for the last stretch. It’s the light at the end of the tunnel, only three miles left.

Music blaring and voices loud, cheers and cowbells can be heard for blocks. It’s almost 8 o’clock and our excitement is only growing. Every happy glance from a passing runner means we’re doing something right. Spectators and volunteers are smiling as more lululemons arrive and join the army of motivational shouting. Today, like any other day, we take part in inspiring our world to go do great things. Runner after runner, smile after smile.

The San Francisco Marathon was an experience of happiness and energy. The runners pushed our cheer levels to 11 and we gave it right back. To watch those people dig so deep was truly inspirational and the least I could do was to yell my heart out and express my admiration in effort to get them to the finish line.

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20 Comments »


“Today, like any other day, we take part in inspiring our world to go do great things.” That sentence inpired me to step up my game and try to be inspiring, even if only to myself, more often. Thanks!

Comment by Amy — August 1, 2012 @ 4:04 pm


Go NorCal! What an awesome event. So proud and so inspired!

Comment by Ciara — August 1, 2012 @ 8:43 pm


This was my second year running the SF marathon.

I’m an ultra distance runner. Which means I compete at the 50-mile and now 100-mile distance.

I like to think I can jump into a 26.2 mile road race anytime and do great.

Not the case.

Each time I’ve run this race, it kicks my ass. I make all the rookie moves. I don’t train for it. I start out too fast. I wear the wrong shoes. I forget to eat breakfast.

Mile 23.5 felt like mile 100 last Sunday.

As usual, I cried when I saw all the Lulu’s cheering. It means so much to me that you guys make time to show up. Your enthusiasm was electric – I ran in crying and ran off buzzing.

Thank you thank you thank you. No way I could have sprinted across the finish line without you.

Jenn Pattee
Lululemon Alumni Ambassador
Cow Hollow

Comment by Jenn Pattee — August 1, 2012 @ 9:11 pm


Those signs made. my. DAY!
Well done SF lemons! Well frickin done!

Comment by Matt Corker — August 2, 2012 @ 12:33 am


Loved the cheer station!! Perfect for the home stretch! Thank you!!

Comment by Kim — August 2, 2012 @ 5:26 am


Fun! I ran the SF 5K this year and have r-e-s-p-e-c-t for everyone who tackled the 26.2. I’d love to get in on the LL cheer-station action next year :)
I’m on for the SeaWheeze in just a few DAYS! Cannot wait!!

Comment by Nicholle — August 2, 2012 @ 8:09 am


I only ran the first half-marathon this year, so I didn’t get to see the cheer station, but a few years back I ran the full marathon. I vividly remember rounding that corner only to see a bunch of smiling faces dancing around, cheering, and wearing these wonderful bright colors that cut through the SF fog. The Lululemon cheer station really made me smile and gave me a much-needed boost to get to mile 26.2. You guys make such a difference, and just know that you’re really, really appreciated. You guys rock. Thanks again:-)

Comment by N — August 2, 2012 @ 9:19 am


what a rad crew! for real.
Congrats to all the SF Marathon finishers!

Comment by Jacki Carr — August 2, 2012 @ 12:38 pm


Thank you so much! I knew where you all would be since we had stopped in the store the day before. Was great to hear your enthusiastic support. NYC loves SF Lululemon

Comment by Sarah Evans — August 2, 2012 @ 1:16 pm


Great cheer station right in my neighborhood. You guys were awesome and right when it was needed!

Comment by Charles — August 2, 2012 @ 1:56 pm


Thanks for the cheering! My puppy and my friends loved hanging out with you and I loved seeing you guys at mile 23.5.

2013 SFM, Maybe?

Comment by Danielle — August 2, 2012 @ 1:58 pm


I sure hope your crew will be at the SF NWM 2012!!!!!!!!!!

Comment by Andrea — August 2, 2012 @ 5:47 pm


I am amazed I remember your inspirational antics, because my brain is trying to block out those last few miles! Call me maybe…

Comment by Jos — August 2, 2012 @ 5:51 pm


Thanks for being out there! You guys were awesome and just what I needed at that moment!! :)

Comment by Celia — August 3, 2012 @ 12:04 pm


Thanks so much for being there– I think that was the only part of the race where I actually laughed out loud!

Comment by Rachel — August 6, 2012 @ 10:03 pm


wow. what a day! it was an amazing race for me.

that’s not to say that it wasn’t difficult or challenging… because it was. man, was it hard. but i was eagerly anticipating mile 23.5 because i knew you guys would be out there and i knew it was going to be my last opportunity to see some familiar run club faces before i reached the end.

you all did not disappoint.

thank you for the extra push that i desperately needed, the additional motivation, and all-around good vibes. :)

Comment by mary — August 7, 2012 @ 2:28 pm


I’d love to see you guys at the NWM 2012, too!! :)

Comment by Les — August 10, 2012 @ 1:45 pm


Hey, thanks fans…loved all the signs of support. I ran my first ever half on 29 July, my birthday, the first day of my 70th year of life! I truly needed all the “happy birthdays”.

Comment by Faye — August 11, 2012 @ 3:26 pm


SF was my first road marathon. Like any long race, the emotions get just as messed up as the body. When I saw you all out there, so many young and attractive people, and then your line of signs asking me out…. it was an emotional trip. As I charged down the home stretch, when I should have been focusing on the race, I was thinking, “Do they really mean it? Were they just asking me out or was it the guy behind me? Should I go back there after the race? I don’t drink coffee – would she be willing to go for tea? Should I take a shower first?”

Seriously though, a somewhat twisted motivational trick, playing with us runner’s emotions, but also a great story to tell to my running buddies. Thanks again for coming out!

Marc
Greenfield, Massachuesetts

Comment by Marc — August 15, 2012 @ 7:23 pm


I loved your post.Much thanks again. Cool.

Comment by Charlotte Clower — September 6, 2012 @ 3:43 pm


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