Tag Archives: behind the scenes


freezing behind the scenes

Winter in Vancouver is alive and well and shows no sign of hibernating soon. We recently hit the beach to shoot April’s Runner’s World ad with Jenn, alumni ambassador, avid runner and yogi. It was freezing but her contagious sunny disposition kept us warm. (That and our down jackets and mittens. Sorry Jenn.) Here’s a sneak peek […]

behind the scenes of try this

Last month I headed to YYoga Northshore Elements with Gordon and Pat (the lululemon visuals dream team!) to work on our very first video yoga project, which made its debut on our homepage yesterday. Here are a few behind-the-scenes photos from the afternoon. Nico was teaching a yoga class downtown, so while we waited for […]

yoga photoshoot: behind the scenes

My only real experience with a photoshoot was having my picture taken. With a passion for anything creative, I jumped at the chance to tag along with our resident photographer Pat Young. I was really excited to see how a seemingly simple setting like a yoga studio could take a new product like The Mat […]

behind the scenes at a showroom!

Nicole from the recently opened Harvard Square showroom gives us a sneak peek into how their team took an empty space and turned it into a lively showroom! Above: the team in action. Prior to us getting our space, they built a wall to make it even smaller than it already was. You can see […]