Tag Archives: black


sheree’s life in black & white

The renovation clock is ticking. We’ve blacked out our online store as we move ahead with our site’s renovation. We’ve affectionately called the place “Boutique Noir” because let’s face it, it sounds better that way. To celebrate the state of affairs, we interviewed Sheree Waterson, our Executive VP of Merchandise Management. Why? You’ll see.

is your head in the game?

Do you have your Hockey Helmet ready for this huddle? Red nation domination. Coach Jenna is plotting her next move. Warm ears and warm hearts. Are you ready for a rematch? Get your head in the game. and stand tall. Game on. Which nation will you join? Hockey Helmets for the big game available in […]

ode to the gusset!

Let us introduce you to our cool feature… the gusset! Ahhh, the gusset. What, you may ask, is a gusset? Well, it’s a magical patch of material made to help you leap, lunge, squat and move with more freedom. You may not realize the comfort and coddling that the gusset provides until you experience it […]