Tag Archives: deanne


5 tricks for making a run routine stick

Deanne + short shorts sitting in a tree, R-U-N-N-I-N-G. Before I began copywriting here at lululemon, I was an executive assistant for Deanne Schweitzer, our Vice President of Women’s Design. Deanne is one of the busiest people I have ever met. She travels regularly for work, has three kids, skis every weekend in Whistler and, […]

the daily bhag: day 12 of goal setting

Name: Deanne BHAG: My beautiful West Coast post-and-beam house with a view of the ocean, the mountains and the city is built by 2015! what is a bhag? A BHAG (pronounced “bee-hag”) is a big, hairy, audacious goal! why share your bhag? The more you share your goals, the more likely it is you will […]