Matt shares his vision for change, life, and love through running. Caring for the planet and running for change is the name of his game -- be it through his ongoing run project Run For One Planet, Vancouver’s Grouse Grind, multiple marathons (last count is 250) or just down the block. Running is Matt’s meditation, inspiration, and religion.

What’s he focusing on in the new year? Goals, not resolutions.

Matt's BHAG (big, hairy, audacious goal) in 2011 is to guide his community into a powerful 2011. How? Through Kitsilano’s first BHAG running clinic, which is more than just a way to help runners cross the finish line at this year’s BMO Vancouver Marathon. While that finish line is the BHAG of many, what Matt and the team at West 4th are really excited about is creating a program of possibility. By combining run, yoga, nutrition, and holistic health, Matt is set on helping his runners tap into their 2011 BHAGs.

What’s your 2011 BHAG? You don’t need to be in Kitsilano to have one, or to use running as a means of motivation and meditation. Look up a running clinic near you, and move powerfully into what looks to be like a Big, Hairy, Audacious New Year.

Interested in joining the W. 4th run clinic? Contact the team at west4th-store@lululemon.com and meet Matt on January 19th, 2011 for the first run of the year.

On the mat in the lululemon head office yoga studio

Underneath it all: Flow Y Bra and Cool Racerback

It's all in the details: thumbholes, French-rolled bottoms

What to do when the tides of trends ebb and flow from flare to skinnies? Peg'em (aka French rolling)!

how to update the look of your groove pant in 1 minute:

1. Pull the inside bottom hem over to the middle of your shin (or until it feels snug)
2. Pinch and roll the hem twice to secure the fold
3. Not enough info? Learn more here.

What are your tips on how to wear lululemon pieces beyond the mat?

This is the store back in the day, before we had next door neighbours!

Nowadays lululemon West 4th carries on this tradition with their passionate, energetic team of educators and leaders. On a daily basis you'll find them bringing the Kits community into contact with yoga and other fitness activites, introducing the world to lululemon's components for a healthy, happy, fun-filled life, and expressing their originality as "lululemon's first".

A poster in the Kits store.

The lululemon W. 4th team in December!

The love bus parked outside W. 4th.

If you're looking for a slice of real Canadian West coast culture and eager to experience the spirit of lululemon past and present, be sure to include the West 4th store (and Kits!) in your exploration of the city so that you can really get to the heart of what lululemon and Vancouver have to offer!

Outside the store Feb. 11, 2010 to cheer on the Olympic torch run down W. 4th!

The lululemon W. 4th run club led by an ambassador last summer, taking in the ocean air near Kits beach.

Get to know our first store even better! Visit lululemon.com/vancouver/kitsilano to grab details on their store schedule, community events, and all-star staff. Also be sure to drop by our Facebook page and see our latest photos and updates!