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	<title>blog &#187; trend</title>
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		<title>barefoot running: well-grounded or head-in-the-clouds?</title>
		<link>http://lululemon.com/community/blog/barefoot-running-well-grounded-or-head-in-the-clouds/</link>
		<comments>http://lululemon.com/community/blog/barefoot-running-well-grounded-or-head-in-the-clouds/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 15:30:38 +0000</pubDate>
		<dc:creator>Tess</dc:creator>
				<category><![CDATA[fitness trends]]></category>
		<category><![CDATA[run]]></category>
		<category><![CDATA[barefoot]]></category>
		<category><![CDATA[lululemon athletica]]></category>
		<category><![CDATA[marathon]]></category>
		<category><![CDATA[race]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[trend]]></category>

		<guid isPermaLink="false">http://www.lululemon.com/community/blog/?p=25613</guid>
		<description><![CDATA[No, I’m not auditioning for the role of Cinderella. She had the good sense to at least keep one shoe on. And no, I haven’t forgotten my shoes at home. They’re safely nestled in my trusty Effortless Tote. Yes, that’s correct – I have willingly elected to go running with naked feet.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-25614" title="barefoot-running-debate" src="http://www.lululemon.com/community/blog/wp-content/uploads/2011/07/barefoot-running-debate.jpg" alt="barefoot-running-debate" width="500" height="333" /></p>
<p><strong><em>No, Tess is not auditioning for the role of Cinderella. Cinderella had the good sense to at least keep one shoe on. And no, she hasn’t forgotten her shoes at home.  In her preparation for the <a href="http://www.ingnycmarathon.org/" target="_blank">New York marathon</a>, Tess recently embarked on a barefoot training regime. That’s correct – She's willingly elected to go running with naked feet.</em></strong></p>
<p>Barefoot running is a hot topic in the world of runners right now. The debate between barefoot running, zero drop shoes (shoes where the forefoot and the heel are at the same level) and traditional (raised-heel) shoes rages on. So, when my coach asked me if I would be willing to try doing some of my track warm-ups barefoot, I jumped at the chance…and then immediately wondered what I had gotten myself into.</p>
<h1>injury prevention or cause</h1>
<p>I have battled IT Band issues my entire running career and a large part of the problem stems from the fact that I have weak feet. The theory behind barefoot running is that standard running shoes actually offer our feet unnecessary support and by removing the shoes, we teach our feet to stand (and run) on their own. Devotees of the practice also claim it to be an excellent tool for teaching your body proper running form – landing with a mid-foot strike rather than a heel strike which means lower impact on joints – while opponents claim that the continuous pounding without protection will only set you up for injury.</p>
<h1>the mid-foot strike</h1>
<p>If you’re doing it correctly, your foot will hit the ground almost directly under your hip, making it easy for you to bring the foot back and have the heel just barely graze the ground. It should also be markedly quieter than when you run with a heel strike. I sometimes feel as though I’m doing my very best Godzilla impression when I start running with my heels down first.</p>
<h1>what devotees and opponents are saying</h1>
<ul>
<li>Pro – strengthens under-used muscles in the feet</li>
<li>Pro – naturally promotes good form</li>
<li>Pro – good form means fewer injuries and faster race times</li>
</ul>
<ul>
<li>Con – repeated pavement pounding without support can lead to overstress and injury</li>
<li>Con – feet exposed to the elements could become injured by objects on the ground</li>
<li>Con – Not enough research has been performed to prove that it prevents injuries</li>
</ul>
<p><a href="http://shop.lululemon.com/products/clothes-accessories/women-jackets-and-hoodies/Scuba-Hoodie-33051?icidblogbarefootrunningimage307282011"><img class="alignnone size-full wp-image-25616" title="running-shoes-scuba-hoodie" src="http://www.lululemon.com/community/blog/wp-content/uploads/2011/07/running-shoes-scuba-hoodie.jpg" alt="running-shoes-scuba-hoodie" width="500" height="333" /></a></p>
<h1>take it slow</h1>
<p>One of the most important things to know is that you have to ease into it (um, isn’t there some line about learning to walk before you run?) I only ran 400 meters and my feet felt like they got a workout. Take it slowly so your body has time to adapt and you don’t wind up sidelining yourself. And, while I may not ever take on my beloved 26.2 mile distance shoeless, I will continue to spend part of my training free of my shoes and spend the time when I'm shod wearing zero drop racing flats. It’s earned me a new nickname from the boys at the track – “Foot Nudist”.</p>
<p><strong><em>They say, "don’t knock it ’til you try it" but for some people the idea of going shoeless just doesn't add up. Are shoe-wearers being over-sensitive or are 'foot-nudists' a pack of heavily calloused idealists? </em></strong></p>
<h1>want more</h1>
<ul>
<li>not convinced? <a href="http://www.lululemon.com/community/blog/ask-a-runner-what-kind-of-shoes/?icid=blogbarefootrunningwantmore107282011" target="_blank">How to find a good running shoe</a>.</li>
<li><a href="http://www.lululemon.com/community/blog/the-abcs-of-running/?icid=blogbarefootrunningwantmore207282011" target="_blank">the ABCs of running</a>.</li>
<li><a href="http://search.lululemon.com/search?region=ca&amp;w=run+short&amp;icid=blogbarefootrunningwantmore307282011" target="_blank">don't go further than bare feet</a>.</li>
</ul>
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		<slash:comments>22</slash:comments>
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		<title>coconut water: is it just a fad?</title>
		<link>http://lululemon.com/community/blog/coconut-water-just-a-fad/</link>
		<comments>http://lululemon.com/community/blog/coconut-water-just-a-fad/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 17:45:32 +0000</pubDate>
		<dc:creator>Jennifer N.</dc:creator>
				<category><![CDATA[fitness trends]]></category>
		<category><![CDATA[our people]]></category>
		<category><![CDATA[what we do for fun]]></category>
		<category><![CDATA[coconut water]]></category>
		<category><![CDATA[fad]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[tropical]]></category>

		<guid isPermaLink="false">http://www.lululemon.com/community/blog/?p=15896</guid>
		<description><![CDATA[Whenever I hear anything related to the tropics, my ears immediately perk up. I love the beach, bananas – and yes - coconuts. I also love exercising and keeping up on the latest in health and nutrition. So coconut water has really caught my attention. There’s a big buzz about this beverage – there are [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-15937" title="palm tree" src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/08/palmtree.jpg" alt="coconut nut water just a fad" width="500" height="333" /></p>
<p>Whenever I hear anything related to the tropics, my ears immediately perk up. I love the beach, bananas – and yes - coconuts. I also love exercising and keeping up on the latest in health and nutrition. So coconut water has really caught my attention.</p>
<p>There’s a big buzz about this beverage – there are claims that coconut water can cure hangovers, cool body temperature, raise metabolism, boost the immune system and replenish fluids and electrolytes after exercising. Plus, celebrities such as Madonna are slurping away and investing in this tropical drink. What does this add up to? One hot commodity. According to the <a href="http://www.solomonstarnews.com/news/national/4847-coconut-water-the-new-coke-" target="_blank">Associated Press</a>, annual sales in the U.S. range from $40 to $60 million USD, and continue to grow.</p>
<p>But… buyer beware. Consuming coconut water will not turn you into the next Serena Williams or Michael Phelps. Nor will it prevent cancer. (According to the <a href="http://www.aicr.org/site/News2?page=NewsArticle&amp;id=19168&amp;news_iv_ctrl=2303" target="_blank">American Institute for Cancer Research</a>, no major studies link coconut water to cancer prevention. Same goes for the hangover claim, although Charlie Duerr from <a href="http://www.time.com/time/magazine/article/0,9171,1990805,00.html" target="_blank">Time Magazine</a> found he did experience relief within an hour of drinking the beverage.</p>
<p>Now, the good news. According to research, coconut water may be a great natural alternative to sports drinks as it contains sodium, potassium and magnesium (electrolytes the body loses when it sweats). Additionally, it contains high levels of Vitamin C and is lower in sugar compared to other drinks.</p>
<p>Given all of my research and having tried coconut water on a casual basis (I’m not sure if I like the taste – more to come in my next blog!), I’m curious to see if it works for me as a sports drink replacement. Currently I’m training for the <a href="http://www.nycmarathon.org/">New York Marathon</a>, and usually drink Gatorade during my long runs to maintain energy and rehydrate. During the next few weeks, I will drink coconut water instead. Stay tuned for Part Two to discover my results!</p>
<p><em>What are your thoughts on Coconut Water: is it a trend or here to stay?</em></p>
]]></content:encoded>
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		<slash:comments>60</slash:comments>
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