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	<title>blog &#187; wtf</title>
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		<title>what the focus? 30-day photo challenge</title>
		<link>http://lululemon.com/community/blog/what-the-focus/</link>
		<comments>http://lululemon.com/community/blog/what-the-focus/#comments</comments>
		<pubDate>Mon, 27 Aug 2012 18:54:40 +0000</pubDate>
		<dc:creator>Allessia</dc:creator>
				<category><![CDATA[culture and media]]></category>
		<category><![CDATA[30 day challenge]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[photo-a-day]]></category>
		<category><![CDATA[what the focus]]></category>
		<category><![CDATA[wtf]]></category>

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		<description><![CDATA[We’re no strangers to 30-day challenges; yoga, vegan, raw food – you name it and we’re up for it. Lately our digital team has been having a ton of fun participating in Australian blogger, Fat Mum Slim’s, monthly photo-a-day challenges. We love that it forces us to take a few minutes each day to take [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em><img class="alignleft size-full wp-image-33596" title="What The Focus September" src="http://www.lululemon.com/community/blog/wp-content/uploads/2012/08/Wk31_wtf_500x500.jpg" alt="WTFSEPT: 30-day photo challenge" width="500" height="500" />We’re no strangers to 30-day challenges; yoga, vegan, raw food – you name it and we’re up for it. Lately our digital team has been having a ton of fun participating in Australian blogger, <a href="http://fatmumslim.com.au/" target="_blank">Fat Mum Slim’s</a>, monthly <a href="http://fatmumslim.com.au/how-to-play/" target="_blank">photo-a-day challenges</a>. We love that it forces us to take a few minutes each day to take in our surroundings and flex our creative muscles. Inspired by this concept we created our own photo-a-day challenge aptly named, What The Focus September (#WTFSEPT). Read on for all the challenge details and how you can participate this month! #themorethemerrier </em></strong></p>
<p><img class="alignleft size-full wp-image-33746" title="What the Focus - list" src="http://www.lululemon.com/community/blog/wp-content/uploads/2012/08/WTF-500x500.jpg" alt="" width="500" height="500" /></p>
<h2>wtf is #wtfsept?</h2>
<p>The challenge uses the Instagram platform and is quite simple. For 30 days starting September 1<sup>st</sup>, take one photo a day using <a href="http://www.lululemon.com/community/blog/wp-content/uploads/2012/08/Wk31_wtf_list.pdf" target="_blank">the list of words</a> as your inspiration (example: on September 1<sup>st</sup> you’ll snap a pic of what ‘centre’ means to you). Don’t forget to hashtag it with <a href="http://statigr.am/tag/wtfsept/" target="_blank">#wtfsept</a> so that everyone can see your beautiful images! We’ll be scouring our feeds to find our favourite photos each week and sharing them here on the blog!</p>
<h2>but I’m not on instagram…</h2>
<p>No worries friends! We are insta-obsessed but if you’re not on this channel feel free to participate on your own through your other favourite social networks. You can also follow along on your desktop using <a href="http://hashgr.am/wtfsept" target="_blank">Hashgram</a> to see everyone’s photos all in one spot!</p>
<p>&nbsp;</p>
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