take your shirt off and join us!

Last year I walked around Union Square Park, NYC in my sports bra… and I wasn’t alone. Together with 200 other shirtless men and women, I was supporting S.E.A.K. Foundation’s Annual Sports Bra Challenge—an event that promotes confidence, boosts self-esteem, and funds year-round programming to support young teens who struggle with various social issues, including (but not limited to) bullying and obesity.

This year, I’ll be at it again for S.E.A.K.'s Sports Bra Challenge on Sunday, April 14th alongside 600 other participants. What does S.E.A.K. stand for, you might ask?


S.E.A.K. is more than an acronym; it’s a not-for-profit organization founded in 2012 by Union Square NYC lululemon Ambassador Jenny Gaither and her friends Jocelyn Levy and Kelly Hurley. These three ladies created S.EA.K. Foundation as a voice and platform for women who struggle with body image and self-confidence.

what is the sports bra challenge?

The Sports Bra Challenge is an annual event that brings the fitness community together in Union Square Park, NYC.

The SBC was introduced by Jenny Gaither in 2011 as a 57-seat spin class at Soul Cycle. With the support of her loyal following and the NYC community, S.E.A.K. Foundation has grown this event - this year you can expect a full day of fitness fun, featuring two 300-seat spin sessions lead by four powerhouse Soul Cycle instructors: Gaither, Ayana Curtis, Stacey Griffith and Melanie Griffith, for a public display of empowerment in Union Square Park!

who can participate in the sports bra challenge?

YOU! The Sports Bra Challenge was created to encourage men and women to be comfortable in their own skin.

To participate, check out S.E.A.K. Foundation site to learn more exciting event details.


Where: Union Square Park

When: April 14, 2013 from 10:00-4:00pm

How has S.E.A.K. Foundation made an impact in the community?

S.E.A.K. Foundation just turned one in January, and has already helped private and public school districts with their S.E.A.K. Builds Confidence Project.

S.E.A.K. founders, Jenny, Jocelyn and Kelly visit local schools to speak with students about a variety of topics including body image, bullying, obesity, academic performance and other challenges they face. After the group discussion, the students end their workshop with a fun exercise to implement healthy habits!

Jenny shines when she told us about the progress the foundation has made. “We’ve provided schools in need with workout equipment, and students with proper athletic clothing so they can be physically fit. I absolutely love these kids, and I’m so proud of their accomplishments! Since we started this program, I’ve met girls who struggle with obesity, and after joining our program they’ve already lost 30-40 pounds. They constantly amaze me and I cannot wait to reach out to more teachers to implement our after school program.”

How can you support The S.E.A.K. Foundation?

If you’re passionate about making a difference in the lives of others, visit the S.E.A.K. website to see how you can contribute to their cause! And, if you’re in New York City on Sunday, April 14, dress in your lululemon best, and participate in the 2013 Sports Bra Challenge in Union Square Park, from 10:00 am – 4:00 pm. See you there!

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Can MEN and women attend this event?

Comment by Amanda Bordner — April 4, 2013 @ 11:33 am

I do this challenge everyday! I run in Florida where it is hot 345 days of the year and the only way I run is with a sports bra on (yours btw)! I am not perfect but I am cool and not sweating to death in a shirt so that makes me cool and happy! A pretty good combo!

Comment by crystal — April 4, 2013 @ 1:05 pm

Hey Amanda,
Awesome question. Yes! This event is for everyone, so bring any and all of your friends out. We’d love to see you all our there and taking part in the challenge.

Comment by lululemon athletica GEC — April 5, 2013 @ 1:18 pm

I love this- Even though it was warm outside this morning, I felt self conscious and hesitated to wear a just a sports bra for my run. A mile in I was just too hot, and ditched my top and just ran in my bra. It made such a difference. All women should experience the freedom to workout in comfort!

Comment by Whitney — April 8, 2013 @ 7:42 am

Hah! It just got barely warm enough to run in short sleeves! Love you lulu but are you kidding? I just took off my second layer!

Comment by Tamara — April 11, 2013 @ 3:56 pm

Like the other guy here I was wondering the exact same thing, can guys join in? Haha. In al seriousness I think that it is awesome that women get comfortable with their bodies and actually get to work out in whatever way is more convenient for them. Here in Hawaii it is quite common for gals to run around in sport bras. I mean it is far more clothing than bikinis! Great event, keep it up!

Comment by Stefan S. — April 17, 2013 @ 2:00 am

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