BHAG: To shave an hour off my 11-hour-and-22-minute finish time for the North Face Endurance Challenge Championship in San Francisco this December 5.
what is a bhag?
A BHAG (pronounced "bee-hag") is a big, hairy, audacious goal!
why share your bhag?
The more you share your goals, the more likely it is you will achieve them. For the month of June we will be sharing a BHAG every day on lululemon.com. Want to share your BHAG with the world? Send your high-res photo to email@example.com and we'll publish a few of our favourites here on the lululemon blog.