the daily bhag: day 16

jennifer bhag

bhag guest submission

Name: Jennifer
BHAG: To shave an hour off my 11-hour-and-22-minute finish time for the North Face Endurance Challenge Championship in San Francisco this December 5.

Jennifer's an ambassador at lululemon Cow Hollow in San Francisco and owner of

what is a bhag?

A BHAG (pronounced "bee-hag") is a big, hairy, audacious goal!

why share your bhag?

The more you share your goals, the more likely it is you will achieve them. For the month of June we will be sharing a BHAG every day on Want to share your BHAG with the world? Send your high-res photo to and we'll publish a few of our favourites here on the lululemon blog.

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