the lululemon vision

lululemon's original vision was to be a community hub to provide our guests with knowledge, tools and the components for people to live longer, healthier and more fun lives. We wanted to be a resource of health and greatness for our guests in the communities we were in. Our vision worked when we had enough quality time to spend with guests; however, we became so busy that the vision had no hope of being fulfilled.

We refocused on developing our staff in goal setting and personal responsibility. We knew our training made people great and to make a difference, we decided to expand so we could train more great people. In doing so we reinvented who lululemon was going to be to the world.

People have expressed interest in our training and our vision of elevating the world from mediocrity to greatness. We train our educators to be great but what exactly does "mediocrity to greatness" mean?

Mediocrity can be defined by in many ways. To paint you a picture, mediocrity is doing an "okay job", having a relationship that "works", being just "a little" overweight, or having a job that "pays the bills". Mediocrity is putting up with things the way they are with no firm plan to change the situation by a specific date. Mediocrity is following a predetermined and unfulfilling path. Most people live in a state of mediocrity. Mediocrity is as close to the bottom as it is the top.

Greatness is demanding the best of everything and doing what is required to get it. Greatness is demanding friends who demand the best, demanding the best wife or husband and the best job with the best pay. Greatness is demanding the company you work for to make the best products and be uncompromising in its promise to its customers. Greatness is demanding the best out of one's self.

Greatness means taking ownership of your life and operating out of what is possible, not from a place of fear. Greatness is having faith that the world will unfold as you design it to be.

To test if our training was successful, I had my assistant define what "mediocrity to greatness" was for her and this is what she wrote:

In order to determine what greatness means, you first need to figure out what mediocrity is. Mediocrity is a state in which most individuals live. Most people are completely unaware of the greatness that exists within them and they continually co-exist in a vicious cycle of trying to make themselves happy in unfulfilling and meaningless ways. Most people are not happy living this way but most do not even know what it means to live a "great" life. They have never been exposed to the possibility of living life in this manner. They are completely unaware of the fact that their mediocrity is killing their ability to be great. It is in this small detail where those of us who have been exposed to the possibility of a great life are able to contribute to elevating the world from a place of mediocrity to a place of greatness.


  • Living a "FINE" life
  • Just going with the motions of life – not "living" life
  • Status Quo
  • Following a predetermined path
  • Following a "leader"
  • Stagnant
  • A vocabulary full of "I wish", "I hope", excuses and blame
  • Worrying about what others think
  • Not taking control of ones life
  • Continually trying to look good
  • Not loving every moment life
  • Unhealthy Mind = Unhealthy Body


  • Leading a "great" life on a daily basis
  • Creating your own path in this world
  • Being a "leader"
  • Unique individual
  • Do not live your life concerned about how you look or what others think
  • Live a life full of endless possibilities
  • Open to failing and making mistakes
  • Learning and new experiences
  • Knowledge
  • Continually moving forward
  • Confident, strong and courageous
  • Personal Responsibility – full ownership of one's life
  • Making a difference – being a contribution

The law of attraction says you will attract into your life the goals and visions that you manifest as possible and real. Great visions and goals will attract others with great visions and goals. Great people help great people become greater.

Choose to be GREAT...Choose to bring greatness into your life and choose to partake in "elevating the world from a place of mediocrity to a place of greatness!"

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Mediocrity can not be transformed to greatness. Mediocrity is a state of ability. Mediority is a state of its own, it plateaus, restricted, no movements. For example, i am a mediocre technical mount bike bike rider, and yes that’s with a lot of practice. Continually trying to be great at technical riding will result in failures and will be no fun. Cut my loses and picked-up riding road bikes for which i might not be great but am finding success and having a lot of fun doing it . Find a niche you can be great at and stick with it. Life is a challenge, part of it is knowing and accepting where and what you’re mediocre at and find something you can be great at.

Comment by JOHN — September 26, 2010 @ 10:53 pm

You’re missing the point John, it’s not our abilities that show what we truly are. It is our choices. It’s not about being mediocre in doing one thing and being great at another. If you are constantly willing to improve at mountain biking, you cannot consider yourself mediocre. If you settle for biking the same way on the same path, then you are mediocre. It’s the willingness to learn and grow which separates you from being mediocre to being great.

Comment by Astrid — July 6, 2011 @ 12:05 am

Astrid, couldn’t agree more. Well put!

Comment by Sylvie — November 30, 2011 @ 6:06 am

Agreed, we all have a life purpose!

Comment by Chris — January 16, 2012 @ 9:10 pm

Being Mediocre is to say, “I wish I had the same talent or ability as that guy or girl.”

Being Great is to have someone say “I wish I had the same talent or ability as you.”

-and the Great responds by saying, I worked for it while you were watching television.

Comment by Logan — February 27, 2012 @ 7:06 pm

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