the secret: not a big secret



If you do not know what the secret is about, then I will tell you.  It is about the “LAW OF ATTRACTION”.   The Law of Attraction simply says that you attract aspects, qualities and people in your life that reflect the type of person who you are.

Alcoholics attract alcoholics
Athletes attract athletes
Thieves attract thieves
People with integrity attract people with integrity
Liars attract liars
People who know how to make money attract people who know how to make money
Empathetic people attract empathetic people
Goal setters attract goal setters
People who take on sole responsibility for how their lives turn out attract the same
Complainers attract complainers
Health attracts health
Sickness attracts sickness

The list is endless.  How do you know what type of person you are?  Look at the people you attract in your life.  Look hard at your “friends” and at your family.  Are they always complaining about how their lives and work and relationships?  Do they have concrete goals with dates for completion?  Are they people of action?

You have to look at the quality of your friends because no one is capable of seeing themselves for who they are.  The inability to see ourselves is one of nature’s tricks to make us think we are powerless while at the same time having us believe we are the best we can be.

I will venture to say that most people do not reach their potential because they do not love themselves.  Because they do not love themselves they are stuck in a prison of trying to “look good”.  They pretend to be who they are not and buy material items to show they are different from what they are.

The inherent problem with being a human being is that we are an integral part of nature.   Nature’s game is reproduction and survival.  As long as an entity lives long enough to reproduce, then nature has succeeded.  Nature does not care if humans live a great life.

We have the greatest chance meeting someone in mediocrity because most humans are busy pretending to be anyone other than who they are.  Two fake images meeting each other usually end up unhappy and divorced.

To understand what others think of you, you must be open to “feedback”.  Specifically go to five people (including your boss) you admire and ask them the following questions:

  • what can you always count on me for?
  • what can you never count on me for?
  • if I was to improve one thing about myself, what would that be?
  • 12 people have been shipwrecked on a deserted island.  There is one boat that will hold 6 people and if the 6 people work perfectly as team they have a 10% chance of survival.  The people left behind will perish.  Would you take me and if yes why and if not why not?

A person who has not asked for feedback is probably living a mediocre life.  Mediocre people are very powerful but they are an excel spreadsheet with no instructions.  With feedback you can start to develop your “manual for life” and move out of mediocrity towards greatness.

The LAW OF ATTRACTION is the fundamental law that lululemon was built on from its 1998 inception.  All our training and culture is predicated on developing great people so we can attract great people.  This is not marketing lip service.  Just ask the people who work with us.   Our vision is “to elevate the world from mediocrity to greatness” and we are growing so we can train more people and spread the word of the “The Secret” – which to us at lululemon is not so secret.

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8 Comments »


I’m curious as to how you are elevating the world from mediocrity to greatness by selling clothing.

Comment by Stephanie Llewellyn — October 16, 2011 @ 6:42 pm


My wife has lived with MS for 17 years. Was it her sickness that attracted this sickness? She’s a very empathetic person. You’ve probably never met.

Comment by J. Kyle — October 5, 2012 @ 9:47 pm


Yes, because flimsy sweatpants are so important in the grand scheme of things. Grow up, Chip.

Comment by Pats — March 12, 2013 @ 6:58 am


My dearest friend was laid to rest this morning. She fought cancer for 12 years. She was a positive, loving, creative person. She ate wisely, exercised consistently and was a role model to all who knew her. She was very sick not because she was a negative. Who knows why she faced bone cancer. She tried every possible avenue to fight the “Big C”, She leaves a great legacy for all of us that knew her strength and courage, her loving manner. Sometimes sickness is just bad luck. Perhaps that should be added to your mission statement too.

Comment by Susie — March 12, 2013 @ 5:00 pm


Completely agree with this article, I am a big believer that our feelings create our reality. I think a lot of people get it wrong and think our thoughts effect our outer life, but our thoughts don’t do much, it’s how we feel, if we feel like we’re successful on a daily basis we will become successful and I think the owner of Lulu Lemon is living proof.

Comment by Darcy — March 19, 2013 @ 11:42 am


You market these messages to a certain type of person whom you want to buy your clothing. Some feedback for you: “I will venture” that while you peddle your message of self-empowerment, it’s the insecure ones who purchase your wares. Just give up the BS and sell clothes.

Comment by Michael — March 20, 2013 @ 9:47 am


What happens if someone has NO friends???? That says what about them??

Comment by Cutie Pie — June 21, 2013 @ 7:29 pm


Thanks Chip! I totally agree with you. I believe in the law of attraction, in addition to the power of intention. :)

Comment by Rockstar — November 8, 2013 @ 6:26 pm


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