vision & goals: why we love them and how to get started

vision - goals - goal setting - development

what does “vision and goals” mean, anyway?

how V&G came to be at lululemon

As a former competitive athlete, Chip has always been a big believer in setting goals. Prior to creating lululemon in 1998, Chip became very interested in the practice of goal setting and creating a vision - how we as people define and create what we want in our lives. When he saw the power these principles had in his life, he incorporated the practice of vision and goal setting with his team at lululemon. It has been a part of our culture ever since.

why we are sharing this with you

We have seen the power of setting a vision and goals all around us – triathlons, languages learned, health goals achieved, houses bought, job changes (both coming and going from the company)…we’ve seen magical things accomplished that once seemed impossible, or at the very least improbable! We are so passionate about this practice that we want to share it with the world.

the practice of vision and goals

Like yoga, creating vision and goals for your life is a constant practice. Being intentional about how you approach this process will help you get clear about what you want – and how you are going to make it happen.

1.     get connected to your vision.

Find a place you find relaxing and get yourself settled in (think tea, a candle…maybe even sweatpants). Next, close your eyes and think about what your ideal life would be in 10 years if anything was possible. Don’t get caught up in tactics – i.e. “but how would I pay for that” or “that seems unrealistic.” Focus in and think about what this life would look like without caveats.

Pssst....we created worksheets especially for this exercise. Get down on it!

Attention à nos amis francos! Veuillez télécharger les feuilles de travail ici.

2.     determine what your ten-year goals are from this vision (we suggest three areas of your life to begin: personal, health and career).

In order to begin the path to the ideal life you just imagined, we begin by setting ten-year goals. What does this mean? Take a look at your vision. Do you want to sail around the Mediterranean? A few things will need to happen: money for purchase and upkeep, skill…what else?  And what order do these things need to go in for you to be successful?


ten-year goal: I sail the Mediterranean captaining my new sailboat by June 1st, 2023

3.     do the same with five- and one-year goals.

Okay, so here’s the reason we set goals backwards: your five- and one-year goals should support you in attaining your ten-year goals, consequently helping you to your vision. Let’s use our sailboat analogy again.


five-year goal: I take lessons from the skipper of an America’s Cup vessel by August 1st, 2018

one-year goal: I put $400/month into a high-interest savings boat fund

4.     what can you do right now?

Goals can seem lofty or even unattainable. 50% of the goals on your worksheet should scare you a little – it is when we set these audacious goals that we tap into the life we really desire. This can be both exciting and a little daunting, too.

So what can you do right now? Well, look at your goals. Do you need to be physically fit or have some money set aside to achieve them? Are you accomplishing them by yourself or do you need to enroll other people? Begin planning and executing the things you need to do today in order to get the ball rolling.

vision and goals worksheets

Having a dedicated worksheet or book devoted to your vision and goals practice is key. We have created worksheets to help you brainstorm and ideate on what your vision for your ideal life is, and then also included pages designed to help you create a framework for your goals going forward. Think of this booklet as your vision and goals “hub,” a place for ideas to begin and then take off on their chosen path.

set goals - goal setting

What are your vision & goals and how are you getting there? Share them on Instagram and Twitter with the hashtag #readysetgoals - we can’t wait to see and hear what you've got cookin'!

read more related posts:


Hey! I use the goaltender site but can’t seem to find it. Has it been replaced with the worksheets?

Comment by Melanie — December 31, 2012 @ 11:49 am

My BHAG this year is to help people live happier, healthier lives, and MAKE A LIVING doing it!!! 2013 is completely going to rock.

Comment by Elle — December 31, 2012 @ 3:10 pm

In this next year, my goal is to complete 12 months of 30 days challenges all geared towards longevity. Living a long & healthy life starts NOW!

Comment by Emma — January 1, 2013 @ 12:07 pm

Love the vision and goals worked together. I think a lot of us are trying to practice these two things separately and they really need to be in line with one another.


Comment by Jt Clough — January 1, 2013 @ 2:34 pm

I feel truly inspired, I’m about to create my own goal list but for now I published a little review of 2012 on my blog to appreciate and celebrate the good things.

Comment by Weronika M. Lo — January 1, 2013 @ 6:41 pm

Goals really do drive life. There is nothing more rewarding then setting, working towards and finally reaching your goals. A new year provides everyone with the opportunity to reset their game clocks and get moving again. I’m excited! Thanks for the inspiration.


Comment by Jill — January 1, 2013 @ 7:40 pm

Focused goal setting is one of the greatest tools that I took from my time working at lululemon. I have always been a goal setter, but had never written them down cohesively. It was amazing to see that once I did, how many of them I actually achieved! My 2012 goals that I blasted out of the water: create and perform a contemporary solo, learn how to swim and go to school at UBC. All accomplished!! I did one better and joined the the Triathlon Club at UBC so I could be part of a community and have people to be accountable to for practices and to have them there to push me to greater heights! Now I am brimming with ideas for 2013 (UBC triathlon in March is one) and can’t wait to fill out the worksheets! Thanks for posting them!

Comment by Tiffany Bilodeau — January 2, 2013 @ 12:52 pm

I love the work sheets. I started brainstorming my vision 10 years ago when I was working as a part-time educator in Toronto. It was also the first time I ever thought about goal setting. Doing these exercises changed my attitude, and my life.

Comment by Ana — January 3, 2013 @ 2:44 am

It’s amazing what goal setting can do! It really puts into perspective what I value in life and how I want to live it. Really, the skies the limit :)

Comment by Katie — January 14, 2013 @ 1:16 pm

love that lulu is such a big supporter of goal-setting. “write it down, make it happen.”

that’s why i love you! (ok, and i love how your pants make my backside look) :-) thanks for the positive posts!

Comment by angela manzanares — January 22, 2013 @ 12:02 am

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