what the focus? 30-day photo challenge

WTFSEPT: 30-day photo challengeWe’re no strangers to 30-day challenges; yoga, vegan, raw food – you name it and we’re up for it. Lately our digital team has been having a ton of fun participating in Australian blogger, Fat Mum Slim’s, monthly photo-a-day challenges. We love that it forces us to take a few minutes each day to take in our surroundings and flex our creative muscles. Inspired by this concept we created our own photo-a-day challenge aptly named, What The Focus September (#WTFSEPT). Read on for all the challenge details and how you can participate this month! #themorethemerrier

wtf is #wtfsept?

The challenge uses the Instagram platform and is quite simple. For 30 days starting September 1st, take one photo a day using the list of words as your inspiration (example: on September 1st you’ll snap a pic of what ‘centre’ means to you). Don’t forget to hashtag it with #wtfsept so that everyone can see your beautiful images! We’ll be scouring our feeds to find our favourite photos each week and sharing them here on the blog!

but I’m not on instagram…

No worries friends! We are insta-obsessed but if you’re not on this channel feel free to participate on your own through your other favourite social networks. You can also follow along on your desktop using Hashgram to see everyone’s photos all in one spot!


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Bwahahaha! Love the hashtag. I’m soooo in. I’ve done FMS’s challenges a couple times and they are a good time. Can’t wait to participate in this one!

Comment by Kate — August 27, 2012 @ 12:59 pm

Awesome idea! Love to see what creative juicy ideas the Lululemon community squeezes out through this challenge. With a #hastag like that – I’ll def be joinging in on this challenge. I will make sure to mention it in my post today too! :)
-Michelle {LiveLoudly}

Comment by Michelle — August 27, 2012 @ 1:39 pm

Can’t wait to do this! But what does BHAG mean?


Comment by Lauren — August 27, 2012 @ 1:57 pm

Absolutely cannot wait to start! A great stepping stone to then begin the 365 Photo Challenge next year.

Comment by Morgan — August 27, 2012 @ 6:58 pm

This is SUCH a great idea. I can’t wait until September 1st! I will be posting my photos on instagram as well as on my blog. #wtfsept

Comment by Thea — August 27, 2012 @ 7:21 pm

Love it! CaIs there any way we can subscribe to get a daily reminder of the word? Mia

Comment by Mia — August 27, 2012 @ 10:10 pm

What an awesome way to make the ‘ go back to school’ month the new ‘ Go out and smile ! ‘ I can’t wait, it sure will help with the pains of back to school!

Comment by Ashton — August 28, 2012 @ 5:52 am

I didn’t know what BHAG was either, so I Google’d it: Big Hairy Audacious Goal. Love it!

Comment by Melanie — August 28, 2012 @ 1:02 pm

BHAG = Big, Hairy, Audacious Goal. the one that makes you equal parts out of your mind excited and totally terrified.

Comment by Danne — August 28, 2012 @ 7:43 pm

Love love love and need need need this photo challenge in my life!! So, thank you for the idea! I will be participating :)

Robyn [ Bliss in Print ]

Comment by Robyn — August 29, 2012 @ 9:46 am

LOVE this photo challenge!! We will be participating! Can’t wait until September 1st, ideas are already flooding in for #wtfsept

Comment by Blast900 Charleston — August 30, 2012 @ 6:00 am


I have never used Instragram. Can someone provide help? Thanks.

Comment by Alejandra — August 30, 2012 @ 1:25 pm

well, i’m an avid (no pun intended) lululemon consumer but even more so since my step-daughter became a member of their graphics design web team – now she’s pushing me into this challenge – so it looks like this 40 something needs to re-establish her twitter account and get this party started on Sept 1st – Williams/Savell/Chiado/Dobier all the way

Comment by Lori — August 30, 2012 @ 9:18 pm

Hey @Alejandra! This link is pretty awesome and goes over everything you need to know to start using Instagram! Hope this helps! http://www.wikihow.com/Use-Instagram

blog editor, lululemon

Comment by Allessia — August 31, 2012 @ 9:33 am

Hi Allessia,

Thanks for the link. I was able to figure out most of it, but then… Do I upload the picture to my facebook and then share it with you guys on Facebook?

The instructions you provided saying something about not forgetting to tag the pictures, but the tutorial does not say anything about that.

Thanks again.

Comment by Alejandra — August 31, 2012 @ 12:25 pm

@Alejandra! Good question! All you have to do is add #wtfsept as part of your caption on your photo in instagram! This ‘tag’ allows instagram to pull together all the photos that everyone who is participating in the challenge has taken and displays it in one feed! You can use the search function within the instagram app to see this feed or go to http://statigr.am/tag/wtfsept/ to check it out on your desktop!

Comment by Allessia — August 31, 2012 @ 1:14 pm

going to try this- it almost lines up with my first 30 day Birkam challenge that I am starting ont he 4th- great idea : )

Comment by Meredith — August 31, 2012 @ 1:26 pm

Yay! This sounds fun and I love taking pictures as much as love LULU.

Comment by Jocelyn — August 31, 2012 @ 6:23 pm

The hashtag is hilarious! Whoever came up with that deserves a raise (hint, hint)!! I’m in… Looking forward to this challenge!

Comment by Davita — August 31, 2012 @ 6:36 pm

Heh, I guess I’m probably the only person left in the world who doesn’t have a smartphone. Therefore the joys of Instagram are lost to little old me! Not sure there’s much point in my doing this without being able to share with the rest of you on Instagram but I did like the idea. Some fun prompts to get our creativity going.

Comment by Sourkraut — September 1, 2012 @ 4:48 am

I am gonna do this on Facebook too. Se excited. Here is a link to my WTF Album so far…


Comment by Betty — September 2, 2012 @ 10:46 pm

Hey I am joining kind of late and I hope that’s ok. I hope to share all these photos on FB and my blog. See you all soon

Comment by Cheryl — September 5, 2012 @ 5:23 am

I just read up on this and would love to join!!! is it alright if i just jump in?

Comment by Krista — September 7, 2012 @ 11:04 am

I’m doing this on instagram! going to download the app! awesome idea!

Comment by Scott — September 7, 2012 @ 11:07 am

@Krista Of course! We’d love to have you!

lululemon blog editor

Comment by Allessia — September 7, 2012 @ 11:07 am

Can we still participate as of Sept 1st if we only saw the competition today or do we start at 11? This is awesome!

Comment by T — September 11, 2012 @ 5:57 am

Hey @T – of course you can still participate! I recommend you start at day 11 so you’re on the same page as everyone else!

- Allessia
lululemon blog editor

Comment by Allessia — September 11, 2012 @ 8:45 am

Had SO MUCH fun with doing this all month, please do one for October!!! I’m addicted!

Comment by Abigail — September 30, 2012 @ 4:03 pm

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