While brainstorming for their store opening party, our new store in Franklin, Tennessee, wanted to blend the culture of lululemon with the heart of their city. From these discussions, the idea of a “declaration party” was born. Read on to learn what that is and how to write your own!
what is a declaration?
A declaration is a statement that follows "I am".
• bring you back to the core of who you are
• connect your vision and goals
• state your future
i am [____]
Whether we realize it or not, we are constantly making declarations, for example: “I am tired” or “I am too busy.” By recognizing what we are declaring, and recognizing the power of our statements, we can shift them from a place of negativity to a place of possibility.
“I am strength.”
“I am learning, growing, loving.”
Our words are powerful. What do yours say about you?
opening party declarations
In order to make our declarations more enduring, we asked local artist Buddy Jackson to create an art piece that could live in our store and around our community. Buddy stained a large piece of copper to read, “I am,” and then, for the party, cut the copper into hundreds of smaller squares, on which guests could write their declarations.
Buddy then reassembled the pieces of copper, so that the entire piece still reads, “I am,” but when looking at the artwork up-close, guests will be able to read all of our personal declarations.
what's your declaration?
We loved seeing our community of Franklin come together and share their declarations that will live on in Buddy’s artwork. The next time you are in your local lululemon, ask someone about declarations. Moreover, consider what you are declaring today and each day. As our store window currently reads, “Our words create. What are yours making?”