It all started with a tweet from my coworker, Shawna: Day 3 of Hockey Helmut Challenge! Miss Elim I see your Wunder Under Challenge & raise you fleece love in the form of a helmet challenge!
Do you know what is crazier than the Wunder Under Challenge? Wearing the Hockey Helmut EVERY DAY for a whole week. And when I say every day, it also means EVERY WHERE, ALL THE TIME (except at home, there they can let their heads breathe).
We've got a Hockey Helmut challenge running for a week within our Store Support Centre and the people who participate have to capture an amazing photo wearing their Hockey Helmut. And what does all this sweaty, well worn fleece win you? One of four seats to a men's hockey game on Feb. 16, 2010. If you see Shawna (or any of the other competitors) out and about, give her a high five or offer to take a picture with her. You might help her win her own piece of gold.