yoga reaches out 2013



Danne works in our Natick store in Boston and also is the brains behind the incredible blog 12 Months Of Lent. She recently participated in her first yogathon. What is that, you wonder? Read on.

On Sunday, April 28th, I participated in my first Yoga Reaches Out yogathon. Wait...yogawhat? That’s right — a yogathon, kind of like the telethons of your childhood, minus the TV part, and with a whole lotta yoga added to the mix. Have I lost you? Let me explain...

In 2010, New England yogi and lululemon ambassador Sarah Gardner set out to bring the yoga community together in the name of seva (selfless service). She founded Yoga Reaches Out, a public charity that raises funds for children’s organizations and culminates in an annual day-long yogathon.

Yogis from all over New England register to participate and spend the months leading up to it doing their part of the fundraising. Then, on the day of the yogathon, everyone gathers together to roll out their mats and celebrate the efforts of so many.

So, what does a yogathon look like? Picture over 1,000 yogis practicing on the field at Gillette Stadiumʼs Field House in Foxboro, MA (you know, where the New England Patriots practice, no big deal). Picture the best of the best of the region’s hottest instructors leading you through a powerful flow. Picture a halftime show with live music, vegan food trucks, and vendors galore. Picture Bryan Kest, founder of Power Yoga, leading everyone in a group dance to Sexual Healing (true story!) before kicking his afternoon yoga class into high gear while dropping just as many f-bombs as words of yogic wisdom. And picture being part of a group that’s collectively raised over a million dollars for charity.

Amazing, right? And that it was. After all that the Boston area’s been through over the past month, an event like this is just what we all needed—a beautiful reminder of all that’s right with the world.

The power of people getting together and collaborating on something so positive has enormous affects in a community. What good vibrations are you planing on sending out this summer?

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8 Comments »


Wow. What an amazing concept for fundraising. And it’s no surprise there that it raised over a million. Having raised money for charity (but mainly online), this is truly inspiring and sparks off some ideas. Thanks for sharing the story!

Comment by Mani — May 10, 2013 @ 12:04 am


I am surprised to don’t see you in Bryant Park this year, I was a regular since 2008..What happened? It was a very good experience this awareness about yoga!Even turist were practicing in the terrace!

Comment by eguia uria maria luisa — May 10, 2013 @ 7:14 am


Wow, this sounds amazing! When are we going to do this in San Francisco?

Comment by Tania — May 10, 2013 @ 10:22 am


Hey Eguia Uria Maria Luisa,
This is true. We are working on creating something new and innovative for our guests in its place. Let me know if you have any questions!
~ Somerlea
social media team

Comment by lululemon athletica GEC — May 10, 2013 @ 2:33 pm


Toronto needs this!

Comment by Stella — May 14, 2013 @ 9:49 am


Somerlea,

What event will be happening in place of the Bryant park Yoga in NYC? I am sad to hear this has been cancelled as I have been checking the Bryant Park website daily awaiting the dates to be posted.

Best,
Nami

Comment by Nami — May 14, 2013 @ 10:17 am


Hey Nami,
While I haven’t heard of the specifics concerning this my recommendation would be to check in with the facebook pages of the NYC stores to stay up to date on all things community. Thanks!
~ Somerlea

Comment by lululemon athletica GEC — May 15, 2013 @ 2:07 pm


One of the guiding principles of Yoga Reaches Out is “seva,” the Sanskrit word for “selfless service.” They will use yoga to create seva and help children in need. Through the gift of yoga, Yoga Reaches Out focuses on raising funds for organizations that impact the health, education, and well-being of children.

Comment by Denver Yoga Studios — June 6, 2013 @ 11:03 pm


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