brand protection

What is our policy on counterfeit products?

At lululemon we are committed to providing our guests with the highest quality product. We are aware that imitations of our products are produced and sold, and we are committed to the address counterfeits in order to protect our guests and our brand. Our Brand Protection team takes the issue of counterfeiting very seriously, and have an intensive global Anti-Counterfeiting Enforcement Program to fight this ongoing problem. We are keen to demonstrate that we will not tolerate counterfeiting, and will actively take legal action against infringers. We are also working to remove unauthorized websites and auction site listings.

How can you avoid purchasing counterfeit products?

Please be aware that genuine lululemon products can only be purchased through our stores and registered e-commerce sites. Please check our store listings here

Our official websites are:

How you can help prevent counterfeiting

Educate yourself. Protect yourself. Take action.

  • Many counterfeit websites say they are authorized websites, by including the word "lululemon" or a variation of the word, such as "lulu" or "lulus" in the domain name.
  • These websites also copy the design or layout of the authorized website.
  • Look for links on these particular sites that appear questionable (for example, links to other brands' websites, auction sites, blogs, etc.).
  • Look for contact information / email addresses that don't appear legitimate:, etc.

If you suspect a location or website is offering counterfeit lululemon branded products, contact our Guest Education Center. lululemon takes these matters seriously and investigates any lead that is reported by our guests.